Snapchat’s New “Snapchat Trends” Feature To Provide Key Audience Insights4 min read
An Exciting New Feature For Marketers.
Snapchat has recently released a new feature, “Snapchat Trends” for tracking the most used keywords in Snapchat. This is a game-changing addition for content creators and marketers of the social media platform. By identifying the most popular keywords, users can now gain vital audience insights and curate their content accordingly.
An Exciting Market Research Tool
This feature will likely turn out to be a useful tool for market research. It is excellent for identifying what topics are trending as well as what is the volume of conversation for each topic. This information is key in revealing audience insights and directing the marketing activities of different brands. The market research benefits of Snapchat Trends extend beyond only the brands that actively market on the platform. As Snapchat is a popular social media app, insights gained from this new feature will be applicable in a general sense as well.
Better Targeting With Snapchat Trends
The keyword analytics of Snapchat is of incredible value to copywriters, content creators, and marketing professionals alike. This feature will help identify the interests of their target audience as well as the language they use. With that information, content can now be tweaked to be more relevant and more relatable to the people they are trying to reach. Adding to that, analysis of the trending keywords will help ensure a more accurate and more detailed profiling of target groups.
Furthermore, this tool will also serve to track the impact of a campaign or event. The volume of certain keywords will help marketers measure outcomes such as brand awareness, product popularity, brand positioning, and so on.
5 Ways to Apply Snapchat Trends to Your Business
#1 Product Market Research
#2 Creative Messaging and Copywriting
#3 Building User Profiles and Personas
#4 Researching Key Moments
#5 Competitive Research
Overall, the new Snapchat Trends feature is showing a lot of promise in influencing the marketing activities of brands both on and off the platform.
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