Fresh Super Premium Salt has launched their latest campaign on 6th September with a mission to emphasize on healthiness.
The first OVC portrays a kid taking a break from drawing to have some sliced oranges where he takes a pinch of salt on a slice and seems to enjoy it.
https://www.facebook.com/fresh.bd/videos/393103298058254/
On the other hand, the second OVC portrays a pregnant woman chopping a raw mango and finally sprinkling a pinch of salt on all the sliced pieces.
https://www.facebook.com/fresh.bd/videos/2434851163289432/
What Fresh Tried To Convey
Through the OVCs Fresh attempted to explain how they produce their product with extra care using top-notch technology. The core message was to show purity in every pinch. If we see the story concepts, it gives us a clear picture. Pregnant women and children are most likely to go through a sensitive stage. So, no matter what they’re having – it has to be healthy. And what Fresh said? You can trust Fresh in providing healthy nutrition to two of the segments of customers who need it the most. As a result, for us all- the customers it can be considered as one of the best options available in the market.
Morever, mentioning the technologies creates a top of the mind awareness that it’s pure. The positioning went perfect with the campaign. We just hope we don’t get to hear the salt got banned for any quality issues in the near future!
Let us know about your thought regarding this latest campaign from Fresh Premium Salt. Will it be your first choice for you and your family?
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