Perth Festival, one of the most iconic cultural events in the world’s most remote arts hub, has launched an exciting rebrand and a vibrant summer campaign designed by Hypnosis. This fresh identity, guided by the festival’s new artistic director Anna Reece, embraces the spirit of “truth-tellers, mischief-makers, sand dunes, and salty air”—a theme that will shape its vision from 2025 to 2028. The rebrand aims to bridge the gap between loyal festival enthusiasts and new audiences, showcasing Perth Festival as more than a collection of standalone events but as a full, immersive cultural experience.
Watch the campaign here:
While individual events like Björk, Sampha, and Lotterywest Films have drawn impressive crowds, the festival’s overarching identity needed a stronger presence. Hypnosis rose to the challenge, creating a striking campaign that captures the essence of Perth Festival. Through thought-provoking headlines, a warm yet bold color palette, and graphic elements designed to intrigue, the campaign repositions Perth Festival as a must-attend celebration of art, dance, music, film, and more. Whether through a captivating brand video, Out-of-Home displays, or engaging social content, the rebrand invites audiences to explore the festival’s richness in a way that feels personal and exciting.
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With this reimagined artistic vision, Perth Festival is set to captivate both loyal attendees and first-time visitors, offering unforgettable experiences that highlight the transformative power of the arts. February 2025 marks the beginning of a renewed journey for Perth Festival, promising to inspire, delight, and surprise in ways that only this unique cultural celebration can deliver.
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