Australia’s most trusted insurance brand, NRMA Insurance, is making this season unforgettable with ‘The Summer of Community Cricket.’ In partnership with Cricket Australia, the campaign brings NRMA’s “A Help Company” promise to life by fostering stronger connections within Australian communities. With grants for local cricket clubs and events organized across the nation, NRMA is celebrating the volunteers and players who embody the spirit of cricket and bring people together.
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At the heart of the campaign is a touching film, directed by Finch’s Alex Roberts, which captures the essence of community cricket. The story revolves around a local match where a dedicated batter finds strength in the unwavering support of their community. This narrative, combined with a fully integrated campaign spanning TV, digital, out-of-home, and social media, shines a light on how cricket unites neighborhoods, building resilience and camaraderie.
Watch the campaign here:
https://www.youtube.com/watch?v=aweFSw5Bf5w
Michelle Klein, IAG’s Chief Customer and Marketing Officer, emphasized that connected communities are the foundation of resilience, and cricket has been a cornerstone of Australian life for generations. Barbara Humphries, Executive Creative Director at Accenture Song, added, “This campaign honors the community spirit behind local cricket—impacting entire neighborhoods far beyond the pitch. It’s a national initiative with a deeply local impact, perfectly embodying NRMA’s mission to help.” Through this campaign, NRMA celebrates the power of sport to create enduring bonds and strengthen the fabric of Australian society.
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