Starbucks Corporation and Nestlé have announced a new collaboration to carry Starbucks Ready-to-Drink (RTD) coffee refreshments to selected markets across Southeast Asia, Oceania, and Latin America. The organizations will attempt to rapidly carry these coffee refreshments to consumers as of 2022.
The new collaboration expands on an effective three-year partnership through the global coffee alliance, which extended the range of Starbucks-marked coffee and tea items across 79 business markets outside Starbucks retail locations.
Nestlé and Starbucks will initially focus on the most famous RTD products, such as Starbucks® Frappuccino® and Starbucks Doubleshot®, and will continue to develop a robust innovation pipeline. The products will be rolled out across a variety of channels, including online platforms.
“We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these regions,” said Michael Conway, group president of International and Channel Development, Starbucks. “Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers’ evolving needs.”
Since framing the global coffee alliance in 2018, Nestlé and Starbucks have brought to market a wide scope of premium items at a fast speed – including entire bean, roast, and ground just as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary technologies. Nestlé and Starbucks will keep on cooperating to develop new, innovative items and go-to-market methodologies that will enhance the reach and extend the novel experience of the Starbucks brand globally.
“Our partnership with Starbucks has confirmed Nestlé’s leading position in the global coffee business,” said David Rennie, Head of Nestlé Coffee Brands. The 2020 sales of Starbucks products reached CHF 2.7 billion, a double-digit organic growth compared to 2019. “With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers.”
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