Lexus’s Latest Print Ad Is an inspiration or copy from Mercedes’s Concept From 2012?1 min read
Lexus- the luxury brand from the Toyota Motor Corporation has recently published two contents to promote their brand-new safety feature with panoramic view camera for their LX 2019 series. Let’s have a look at the illustration first.
Credits
Title: More Eyes on The Road
Year: 2020
Agency: Leo Burnett
Now, there is a catch. In 2012, Mercedes Benz came up with almost exactly the same creation to promote their own Blind Spot Assist feature. Have a look:
Credits
Title: Look to the side without looking to the side.
Year: 2012
Agency: Jung von Matt
- The creative feedback
The main concept behind both the ads were to promote a car that allows you to see in front and to the side at the same time. However, in both the cases, they produced a series of portraits, of characters quite identical in their typology and which stand out against a gray background.
Now, was it an inspiration or just an honest mistake from both the brand team of Lexus and the agency responsible for this? You decide.
For more updates, be with Markedium.