“K-Goods Festa 2026,” a two-day celebration of Korean innovation and culture ended recently at the East Court of Jamuna Future Park. Jointly organized by the Embassy of the Republic of Korea in Bangladesh and the Korea Trade-Investment Promotion Agency (KOTRA), the event was graced by His Excellency Kim Ji-Joon, Ambassador of the Republic of Korea to Bangladesh, alongside Jungmin Jung, Managing Director of Samsung Bangladesh, Saad Bin Hasan, General Manager, Mobile Business Division, Samsung Bangladesh and other officials from Samsung Bangladesh as stated in the Press Release.
As one of the premier global brands participating in this cultural and commercial celebration, Samsung Bangladesh had elevated the visitor experience with product showcases and exclusive event-only rewards. Walk-in consumers visiting the Samsung booth at the festival had received special discount coupons. These exclusive vouchers could be redeemed at designated retail outlets to unlock cashback offers on Samsung’s wide range of products.
Walk-in customers looking to upgrade their experience at home could enjoy BDT 5,000 cashback on select consumer electronics products by presenting their festival coupons at Transcom Digital showrooms in Dhaka.
Meanwhile, mobile and tablet buyers would be eligible for instant cashback offers ranging from BDT 500 up to BDT 107,999 on select Samsung Galaxy smartphones and tabs. These mobile offers can be exclusively cashed in at Samsung’s JFP branches, ensuring an instant gratification experience for festival-goers.
Beyond the commercial rewards, the Samsung booth also featured an experience zone showcasing the brand’s latest “AI Living” ecosystem. Visitors had get a firsthand look at the Samsung 85″ Neo QLED TV with 8K AI Upscaling Pro. For modern home management, Samsung was also showcased its 9 KG Front Loading Washing Machine with AI Ecobubble, and country’s first French door refrigerator with built-in AI capability.
Running from June 19–20, the festival was designed to fortify bilateral commercial ties while offering Bangladeshi consumers an immersive gateway to Korea’s leading brands. Visitors had look forward to a vibrant showcase spanning state-of-the-art electronics, premium cosmetics, skincare, lifestyle essentials, and authentic culinary experiences, alongside captivating cultural performances.
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