Fair & Lovely Is Going to Be Renamed as Glow & Lovely1 min read

Lately, Unilever announced to rebrand its long-criticized skin whitening cream Fair & Lovely by removing the word ‘Fair’ from it. The brand has been a subject of criticism perpetuating harmful racial stereotyping. It assumed that the ongoing #BlackLivesMatter movement has played a big role in fast-tracking the long-concerned call from the FMCG giant. Although the company has claimed that the decision is a part of their new vision and has nothing to do with the ongoing #BlackLivesMatter movement.

Well, now Fair & Lovely has a new name! The face cream formerly known Fair & Lovely will be called Glow & Lovely, the company said in a statement. A men’s version will be called Glow & Handsome.

You will find the rebranded products on store shelves in the coming months. And guess what? You won’t find such words as “fair,” “whitening,” and “lightening on the packaging either.

For more latest updates, be with Markedium.

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