Lately, Unilever announced to rebrand its long-criticized skin whitening cream Fair & Lovely by removing the word ‘Fair’ from it. The brand has been a subject of criticism perpetuating harmful racial stereotyping. It assumed that the ongoing #BlackLivesMatter movement has played a big role in fast-tracking the long-concerned call from the FMCG giant. Although the company has claimed that the decision is a part of their new vision and has nothing to do with the ongoing #BlackLivesMatter movement.
Well, now Fair & Lovely has a new name! The face cream formerly known Fair & Lovely will be called Glow & Lovely, the company said in a statement. A men’s version will be called Glow & Handsome.
You will find the rebranded products on store shelves in the coming months. And guess what? You won’t find such words as “fair,” “whitening,” and “lightening on the packaging either.
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