In a heartwarming and historically rich Christmas campaign, Erste Group, in collaboration with Jung von Matt Donau, tells the inspiring true story of Silent Night, the world’s most recorded song. The three-minute film, Silent Night, transports audiences back to the Austrian village of Oberndorf in 1818, where a young priest, Joseph Mohr, and his friend, music teacher Franz Xaver Gruber, created a song that would touch the hearts of millions across the globe. Born from a humble desire to bring warmth and hope to those suffering from poverty and hunger, Silent Night became a symbol of peace, transcending time and place.
Watch the campaign here:
Through a beautifully crafted narrative, the film highlights the profound impact this song has had on the world, from its first performance in a small rural church to its role in major historical moments. It chronicles milestones such as the 1822 performance for Emperor Franz I, the moving rendition during the 1914 World War I Christmas Truce, and its broadcast to the Skylab 4 Space Station in 1973. This extraordinary journey has made Silent Night not only a cherished Christmas carol but also the most recorded song in history, with over 130,000 versions in more than 300 languages.
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The campaign’s release marks a milestone in Erste Group’s annual tradition of holiday storytelling, introducing the first-ever live-action film in collaboration with the Silent Night Society, who provided invaluable historical context. Directed by Daniel & Szymon, the film celebrates the power of small, meaningful acts—reminding us that just like Mohr’s original gesture, one simple action can change the world. Premiering on 19 November, Silent Night will be broadcast across Erste’s key markets and on digital platforms, continuing the brand’s legacy of inspiring positive change.
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