Digital Marketing Award 2017: Best Content Marketing | Glod 21 min read
In a country divided with politics, gender thiscrimination, religion; one thing that brings all of the 170 million people together is Cricket. Robi were the proud sponsors of Bangladesh Cricket Team in 2016. They capitalized on it with great dexterity. The promotional video which was shot with nail biting scenes before a match starts would put a shiver down you’re spine. The cinematic expression of every scene and the retro flavored background voice would light the inner patriot in you.
They launched their new dedicated website just for the ‘The Tigers’. Through it the fans can follow absolutely every happening with The Mighty Tigers. They has every kind off offer you can imagine related to cricket starting from live upthates to contests. The blog contains all the latest news, controversies and happenings surrounding the national team and its players. The gallery has a wide range of impressionistic team and individual photos. They also hosted the spinner hunt campaign titled, ‘KHOJ THE SPINNER’. The campaign was a huge hit. The blog website is very comprehensive and quenches the thirst of every Tiger faithful.
You can check the website here:
http://www.wearetigers.com.bd/
that is not all, Robi has also launched their new scheme titled ‘We are Tigers’. The plan promises .5 paisa/minute and live Cricket upthates. Robi has been continuously conducting a wide range of campaigns under the banner ‘We are Tigers’
