Dare To Leap With Realme2 min read

We have come across innumerable smartphone adverts in the past decade alone which stood out. Brands like Samsung, Apple, Nokia, and recently Xiaomi, along with Symphony have stood out in their adverts. Usually, the stunning product features, the incredible performance, are the keywords to grab your attention. But, that’s simply not Realme. The latest smartphone brand in the country hopes to ignite the real you, in their latest campaign.

Read more: Symphony’s Latest Campaign Will Surely Melt Your Heart


“লাইফ এ নিজেকে খুঁজে নিতে হলে কিছু dare করতেই হবে”

These words stand out as a testament to the commercial’s unique storytelling. Realme targeted the young population across the country as their primary target group for the campaign. The main theme of the campaign was to break societal shackles and find our real selves. In their campaign, Realme used a third person voice narrative to portray the lifestyle of the main character, Mr. Biskut. A man who loves art finds meaning in art and the lives of other people. Oh, and Architecture!

Dare To Be realme

স্বপ্নদ্রষ্টারা কখনই হাল ছাড়েন না! বিস্কুট ফ্যাক্টরির প্রতিষ্ঠাতা বিস্কুট-ও অনেক চড়াই-উতরাই পেরিয়ে করেছেন স্বপ্নপূরণ। বিস্কুটের মত যারা নিজের স্বপ্নটাকে সত্যি করতে লড়াই শুরু করেছেন, আছে নিজের রিয়েলমি-টাকে তুলে ধরার প্রেরণা তাদের সহযাত্রী হতে চাই আমরা। হতে চাই স্বপ্ন পূরণের সহযোগী। অংশগ্রহণের জন্য ক্লিকঃ http://bit.ly/realme_ProtyashaPuron_2020নিয়মাবলীঃ১। ফরমটি পূরণ করুন।২। ফরম পূরণ করা যাবে ৫ সেপ্টেম্বর, ২০২০; রাত ১১ঃ৫৯ মিনিট অবধি।৩। প্রাপ্ত আবেদন থেকে একজনের স্বপ্ন পূরণের লক্ষ্যে বাস্তবিকতা বিবেচনায় এককালীন আর্থিক কিংবা কারিগরি কিংবা উভয় প্রকার সহযোগিতা রিয়েলমি প্রদান করতে পারে। #realmeBangladesh #DaretoLeap#DareToBerealme #realmeProtyashaPuron

Geplaatst door realme op Maandag 31 augustus 2020

For a long time, he could not find himself. He kept on feeling that he was being constrained by society and the people around him. As a result, our Biskut decided to take the #DareToLeap.


The campaign did a fabulous job of introducing the main character who narrated his own story. The campaign portrayed the lives of many men who want to break the invisible shackles of society. It further goes on to inspire many unknown lives to stop being a victim of themselves, and rise above. The most beautiful part of the campaign is how a mobile phone brand associated itself with a social movement.

An effective campaign, with brilliant story-telling, and intelligent product placement. All in all, with Realme phone in hand, be sure to #DareToBeRealMe.

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