We have come across innumerable smartphone adverts in the past decade alone which stood out. Brands like Samsung, Apple, Nokia, and recently Xiaomi, along with Symphony have stood out in their adverts. Usually, the stunning product features, the incredible performance, are the keywords to grab your attention. But, that’s simply not Realme. The latest smartphone brand in the country hopes to ignite the real you, in their latest campaign.
“লাইফ এ নিজেকে খুঁজে নিতে হলে কিছু dare করতেই হবে”
These words stand out as a testament to the commercial’s unique storytelling. Realme targeted the young population across the country as their primary target group for the campaign. The main theme of the campaign was to break societal shackles and find our real selves. In their campaign, Realme used a third person voice narrative to portray the lifestyle of the main character, Mr. Biskut. A man who loves art finds meaning in art and the lives of other people. Oh, and Architecture!
For a long time, he could not find himself. He kept on feeling that he was being constrained by society and the people around him. As a result, our Biskut decided to take the #DareToLeap.
The campaign did a fabulous job of introducing the main character who narrated his own story. The campaign portrayed the lives of many men who want to break the invisible shackles of society. It further goes on to inspire many unknown lives to stop being a victim of themselves, and rise above. The most beautiful part of the campaign is how a mobile phone brand associated itself with a social movement.
An effective campaign, with brilliant story-telling, and intelligent product placement. All in all, with Realme phone in hand, be sure to #DareToBeRealMe.