This year’s APAC Effie Awards 2021 Virtual Awards Ceremony marked a few significant wins for Grey Advertising Bangladesh Limited. Winning the Grand Effie or the Best – in – Show award for ‘Project Agro Banking.’
‘Project AgroBanking’ is an initiative taken by the company’s clients, United Commercial Bank Limited (banking partners for the project), and ACI Logistics ( the retail & logistics partner for the project). Their idea of setting up a financial service for poverty-stricken farmers by transforming their excess/unsold produce into bank account savings was able to find its place on top by winning over hundreds of other finalists.
In an overview of the event, Grey Bangladesh participated amid 123 finalists coming in from 14 territories. With 71 of these finalists receiving top awards – including 1 Grand Effie, 17 Golds, 29 Silvers, and 24 Bronzes.
Of these awards, Grey Bangladesh and ‘Project AgroBanking’ won a Grand Effie with an additional two Golds and a Silver award. These awards helped Grey Group score a Second place title on this year’s Agency Network of the Year ceremony.
However, this is not the first international award won by ‘Project AgroBanking.’ Previously the project also brought in a Grand Prix and Category Disruptor Special Award in the Warc Prize for Asian Strategy 2020. The project also brought in 2 Cannes Lions (1 Silver, 1 Bronze) in 2020/21 and 3 Cannes Lions (2 Silver, 1 Bronze) in 2019 from the Cannes Lions International Festival of Creativity. Lastly, the project has also won 9 Spike Awards (1 Grand Prix, 2 Gold, 3 Silver, and 3 Bronze) in Spikes Asia 2019.
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