In a landmark achievement for Bangladesh’s advertising industry, Asiatic Mindshare has clinched the prestigious Gold Award in the Best Use of Mobile category at the Festival of Media Asia (FOMA) 2025 – making it the first-ever Bangladeshi agency to secure a win at the renowned event reportedly.
The winning campaign stood out by ingeniously leveraging a distinctly local mobile behavior to craft a media format that delivered real value to both users and the brand. Rooted in deep cultural insight, the strategy turned a common mobile habit into a powerful communication channel, bridging gaps created by infrastructural challenges and reaching audiences in otherwise inaccessible regions.
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What made this effort truly remarkable was how it combined creativity with relevance, proving that bold ideas grounded in local context can compete on a global scale.
FOMA, launched in 2011, remains Asia Pacific’s most respected media awards platform. It honors the region’s finest work, judged by an elite panel of industry leaders known for their stringent standards. Winning here is no small feat and for a Bangladeshi agency, it’s a breakthrough moment that signals the country’s rising stature in the global media scene.
This gold win is not just a trophy – it’s a testament to Asiatic Mindshare’s relentless drive to innovate through insight-led media solutions that don’t just follow trends, but set new ones.
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