In order to minimize the grave repercussions, WhatsApp launched a brand new global campaign in mid-May which was very simple and crisp with an undeviating gist of “Message Privately”. The effort of WhatsApp was very commendable in clearing out the confusion among its users. Under their new campaign, the advertisement showed an entertaining spot where one couple dominates the conversation and the other couple message each other secretly on WhatsApp. And just like that, the caption pops up as “What brought them together, with end-to-end encryption, only they know.”
This campaign reiterated its commitment to privacy and showed how end-to-end encryption ensured safe communication among its users. With end-to-end encryption, WhatsApp ensures that a message can only be read on the specific devices which are primarily involved in sending and receiving it. This was given more importance when Will Cathcart, Head of WhatsApp stated that the idea of the global campaign is to communicate the benefits of privacy and encryption to people directly and clearly.
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