Singapore Airlines has launched its latest global brand campaign, titled ‘Welcome to World Class,’ the campaign reflects the Airline’s commitment to delivering an exceptional customer experience across the end-to-end travel journey.
The campaign starts with SIA’s cabin crew engaging in varied and personal experiences with people and cultures from around the world. It perfectly explains the bond that the crew has with the Airline’s customers, which empowers them to deliver world-class in-flight service on a regular basis.
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Reportedly, according to the director filmmaker Liz Murphy, the uplifting video was filmed in Singapore, Auckland in New Zealand, Barcelona in Spain, Mumbai in India, and Shanghai in China.
Reportedly, Lee Lik Hsin, executive vice president of commercial, at Singapore Airlines, said, “At Singapore Airlines, service excellence is deeply ingrained in our DNA and our customers are at the heart of everything we do. This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey. Our award-winning cabin crew are central to this promise, with their rich and diverse experiences, as well as their dedication to customer service, having a positive impact on everyone around them.”
The campaign is to run on television, print, digital, out-of-home, and social media.
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