For over half a century, Savlon has stood as an unwavering pillar of trust, cementing its legacy as
the definitive symbol of protection and care for millions of households across Bangladesh.
Honoring this profound heritage, Savlon has officially embarked on a transformative journey,
unveiled during an exclusive event at the ACI Headquarters. This new chapter envisions
seamlessly integrating Savlon into the center of everyday wellness, elevating it from a traditional
hygiene brand to an everyday wellbeing partner as stated in the Press Release.
The auspicious launch event was graced by M. Anis Ud Dowla, Chairman, ACI PLC; Dr. Arif
Dowla, Managing Director, ACI PLC; Mr. Mohammad Rezaul Islam, President of ACI Consumer
Brands; and Mr. Md. Quamrul Hassan, Executive Director & COO of ACI Consumer Brands along
with other senior members. .
Today’s modern consumers and the emerging generation thrive on progress, spontaneity, and a
vibrant lifestyle. They expect more than just germ protection. They seek reassuring expertise,
gentleness and care they can trust without worry. They look for brands that feel human, empathetic,
and relevant to their daily lives. Recognizing this contemporary consumer need, Savlon has
radically reimagined itself as a trusted partner in ‘Everyday Wellbeing.’ This transformation goes
far beyond a new identity; it represents a commitment to modern aesthetics and advanced product
formulations. The newly evolved Savlon ensures that while it remains powerfully effective against
germs, it is exceptionally gentle and safe for regular, everyday use.
By safeguarding every moment of life, Savlon aims to instill unparalleled confidence in today’s
youth, ensuring that no obstacle can hold them back from their aspirations. With this dynamic
vision, the brand proudly steps into the future, championing its new philosophy: ‘Life On-Savlon’.
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