Bangladesh’s one of the largest conglomerates, PRAN-RFL group has recently appointed Mr. Sami Ashraf as its new Chief Marketing Officer (CMO).
With strengths in managing complex & multi-layered go-to-market organizations and developing customer marketing plans and designs, channel management, and data-driven decision-making, etc, Mr. Ashraf has a wealth of experience in Sales and Marketing, spanning 17 years in the FMCG industry with Unilever across South Asia.
Prior to this new appointment, Mr.Ashraf worked as the Channel & Category Development Director at Unilever Bangladesh. During his long career with Unilever, Mr. Ashraf worked with leading brands like Surf Excel, Lux, Dove, Closeup, Lifebuoy, etc in both Bangladesh and India.
Mr. Ashraf completed his BBA from the Institute of Business Administration, Dhaka University in 2004.
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