To begin with, we all know PepsiCo Inc. is a worldwide leading food and beverage company. Moreover, it manufactures and distributes products in more than 200 countries. To illustrate, food items that the company manufactures include chips, flavored snacks, cereals. Coupled with, rice, pasta, and dairy-based products. On the other hand, its beverage product portfolio includes carbonated soft drinks, juices, ready-to-drink tea, and coffee. Additionally, sports drinks, and bottled water.
Be that as it may, PepsiCo Inc meanwhile stated to consider entering in alcoholic cider business. Notably, this announcement came following the news of their rival Coca-Cola Co launching an alcoholic sparkling water in the US next year.
“We will make decisions in the coming quarters – whether this is an area where PepsiCo wants to play.”
– Ramon Laguarta (CEO, PepsiCo)
Prior, The company applied to registering its Russian Gift trademark under the classification of alcohol. However, the authority canceled the registration in June 2011.
To sum up, this will be the first time in history that Pepsico producing alcoholic cider. Moreover, the alcohol content of mead, for example, ranges from 10 percent to 16 percent. As a matter of fact, this company has no other known projects to produce alcohol.