The recent commercial of MetLife integrates the EFT (Electronic Funds Transfer) Debit information and humor very cleverly. Starring Mr. Fazlur Rahman Babu, who is one of the iconic actors in Bangladesh- the discussion takes place about the deposit of insurance premiums. With the objective of educating customers about the benefits of paying premium through EFT (Electronic Funds Transfer) Debit, the new OVC of MetLife Bangladesh is equally informative and funny! It also emphasizes the ease of following such a method being streamlined and hassle-free.
The plot of the story shows the struggle that one has to go through while making the payment. The next scene of the TVC introduces a neighbor who talks about reaching out to a financial associate of MetLife for understanding the procedures of starting EFT Debit. Afterward, when the lead contacts the respective person- he shares the problem of forgetting the payment date of the insurance premium. As a solution, the financial associate suggests an easy way to make the payment.
He highlights that for MetLife policy owners, the process of paying premium through EFT Debit is time-saving and it comes with other benefits as well:
- EFT is secured since the payments can be made directly to the designated bank account.
- It helps to transfer the funds automatically without worrying about the premium payment date.
The whole process starts with checking the “EFT Debit Enabled Bank List” and accordingly filling out an EFT Debit Authorization Form. The second step involves the verification of the bank account holders. Once the form is filled out with necessary information and documents, it should be sent to the specific mailing address of MetLife. Once the stages are completed, the premium will be deposited from the Bank account to MetLife automatically. Hence the process is designed to be both efficient and time-saving.
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