Parle Products, a renowned cookie and confectionery brand in India, has unveiled an exciting new campaign for its beloved Hide & Seek Choco Chip Cookies. Titled ‘GIF it a Go!’, the campaign brings a fresh, youthful vibe to cookie enjoyment by blending the playful energy of GIFs into everyday interactions.
Designed to connect with the youth, ‘GIF it a Go!’ encourages fun, GIF-inspired exchanges as a creative way to break the ice. The campaign features five engaging films, each portraying relatable moments where Hide & Seek becomes the perfect conversation starter.
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Mayank Shah, VP of Marketing at Parle Products, shared his thoughts stating that Hide & Seek is not just cookie but a playful companion in every little moment of life which portrays a deep connection with the young generation expressing happiness, joy and fun.
Watch the campaign here:
Conceptualized by the creative agency The Minimalist, the campaign uses the visual charm of GIFs to capture the attention of Gen Z. Sahil Vaidya, Co-founder of The Minimalist, expressed his excitement, emphasizing how the campaign embraces the essence of modern communication to make Hide & Seek an integral part of youthful, everyday fun.
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