Netflix was first established in August of 1997 by two serial entrepreneurs, Marc Randolph and Reed Hastings. The organization started out in Scotts Valley, California, and has developed to get one of the world’s driving web entertainment platforms.
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At the point when it initially opened, Netflix was simply a movie rental service. Clients requested movies on the Netflix site and got DVDs in the post. At the point when they were done with them, they would basically present them back on Netflix in the envelopes provided.
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Today, Netflix streams movies and has in excess of 203 million paid subscribers in more than 190 nations all throughout the planet. It offers a wide scope of TV series, documentaries, and feature films across a wide assortment of classes and dialects, including unique creations.
Find more statistics at Statista
We’ve accumulated and investigated Netflix statistics from around the web below. Have a look:
Netflix Overview and Key Statistics
|
Founded |
1997 |
|
HQ |
Los Gatos, California |
|
People |
Reed Hastings (co-CEO, founder), Ted Sarandos (co-CEO, chief content officer), Greg Peters (COO, CPO) |
|
Company type |
Public (NASDAQ: NFLX) |
|
IPO date |
29 May 2002 |
Netflix User Statistics
Netflix users (paying subscribers) by quarter
|
Quarter |
Netflix users, millions |
|
Q1 2016 |
77.71 |
|
Q2 2016 |
79.9 |
|
Q3 2016 |
83.28 |
|
Q4 2016 |
89.09 |
|
Q1 2017 |
94.36 |
|
Q2 2017 |
99.04 |
|
Q3 2017 |
104.02 |
|
Q4 2017 |
110.64 |
|
Q1 2018 |
118.9 |
|
Q2 2018 |
124.35 |
|
Q3 2018 |
130.42 |
|
Q4 2018 |
139.26 |
|
Q1 2019 |
148.86 |
|
Q2 2019 |
151.56 |
|
Q3 2019 |
158.33 |
|
Q4 2019 |
167.09 |
|
Q1 2020 |
182.86 |
|
Q2 2020 |
192.95 |
|
Q3 2020 |
195.15 |
|
Q4 2020 |
203.66 |
Source: Netflix
Netflix user’s vs other streaming services, global
|
Service |
Subscribers, millions |
Date figure pulled |
|
Netflix |
204 |
Jan-21 |
|
Amazon Prime |
150 |
Jan-20 |
|
Disney Plus |
87 |
Dec-20 |
|
Hulu |
39 |
Dec-20 |
|
HBO Max |
38 |
Jan-21 |
|
Peacock |
33 |
Jan-21 |
Source: Netflix/Forbes/Variety/CNBC/IndieWire/Variety/Variety/Bloomberg/WSJ
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Netflix users by country*
|
Country |
Netflix subscribers, millions |
|
US |
63.1 |
|
Brazil |
16.4 |
|
UK |
14.8 |
|
France |
7.6 |
|
Mexico |
7.4 |
|
Germany |
7.3 |
|
Canada |
6.8 |
|
Australia |
6 |
|
Argentina |
4.9 |
|
Japan |
3.7 |
|
Spain |
3.4 |
|
South Korea |
3.3 |
|
Netherlands |
3.2 |
|
New Zealand |
3 |
|
Sweden |
2.4 |
|
India |
2.4 |
|
Italy |
2.3 |
|
Turkey |
1.7 |
|
Norway |
1.1 |
|
Poland |
0.9 |
|
Chile |
0.8 |
|
UAE |
0.4 |
|
Costa Rica |
0.3 |
*estimates, Q2 2020
Source: Comparitech
With whom do Netflix subscribers share their accounts? |
|
|
Who account shared with |
Percentage of users |
|
Share with friend |
17.7% |
|
Share with a family member in a different household |
9.2% |
|
Share with relative |
25.6% |
|
Do not share |
47.5% |
Source: Kill the Cable Bill
Why do people choose Netflix? |
|
|
Reason |
Average importance out of five |
|
No ads |
2.4 |
|
Can choose content |
2.5 |
|
Can binge watch |
2.7 |
|
Like the shows |
2.8 |
|
Like the movies |
3.1 |
|
Curation |
3.6 |
|
Family likes it |
4.4 |
|
Children’s content |
4.4 |
Source: Recode
Netflix users’ main complaints |
|
|
Complaint |
Percentage of users |
|
Price hikes |
36.6% |
|
Original’s cancellations |
16.9% |
|
Removal of licensed content |
28.2% |
|
No complaints |
18.2% |
Source: Kill the Cable Bill
Netflix Content Statistics
US Netflix library size vs rival streaming services* |
||
|
Streaming service |
Movies |
Shows |
|
Netflix |
3,579 |
1,836 |
|
Amazon |
25,792 |
2,605 |
|
Disney Plus |
896 |
280 |
|
Hulu |
1,167 |
1,285 |
|
HBO Max |
1,882 |
567 |
|
Peacock Premium |
853 |
80 |
*as of February 2021
Source: JustWatch
Change in Netflix library size by year, 2010 – 2020 |
|||
|
Year |
Movies |
Shows |
Overall |
|
2010 |
6755 |
530 |
7285 |
|
2012 |
11,000 |
||
|
2013 |
9000 |
||
|
2014 |
6494 |
1609 |
8103 |
|
2015 |
4526 |
1243 |
5769 |
|
2016 |
4335 |
1197 |
5532 |
|
2017 |
5553 |
||
|
2018 |
3857 |
1301 |
5178 |
|
2019 |
3803 |
1966 |
5769 |
|
2020 |
3730 |
2108 |
5838 |
Source: Reelgood
Most-viewed Netflix Originals films* |
|
|
Title |
Views** in the first month, millions |
|
Extraction |
99 |
|
Bird Box |
89 |
|
Spenser Confidential |
85 |
|
6 Underground |
83 |
|
Murder Mystery |
83 |
|
The Old Guard |
78 |
|
The Witcher |
76 |
|
Enola Holmes |
76 |
|
Project Power |
75 |
|
The Midnight Sky |
72 |
*As of January 2021
**Two minutes of viewing = 1 view
Source: Netflix via What’s on Netflix
Netflix Usage Statistics
Netflix share of US streaming minutes vs rivals, Q2 2020 |
|
|
Streaming platform |
Percentage of streaming |
|
Netflix |
34% |
|
YouTube |
20% |
|
Hulu |
11% |
|
Amazon Prime |
8% |
|
Disney Plus |
4% |
|
Other |
23% |
Source: Nielsen
Netflix UK content hours viewed vs rivals, April 2020 |
|
|
Streaming platform |
Hours viewed, millions |
|
Netflix |
36 |
|
Amazon Prime |
57 |
|
Now TV |
13.6 |
|
BritBox |
4.9 |
|
Disney Plus |
3.4 |
Source: Ofcom
Netflix Revenue Statistics
Netflix revenue by quarter |
|
|
Q1 2016 |
1958 |
|
Q2 2016 |
2105 |
|
Q3 2016 |
2290 |
|
Q4 2016 |
2478 |
|
Q1 2017 |
2637 |
|
Q2 2017 |
2785 |
|
Q3 2017 |
2985 |
|
Q4 2017 |
3286 |
|
Q1 2018 |
3701 |
|
Q2 2018 |
3907 |
|
Q3 2018 |
3999 |
|
Q4 2018 |
4187 |
|
Q1 2019 |
4521 |
|
Q2 2019 |
4923 |
|
Q3 2019 |
5245 |
|
Q4 2019 |
5467 |
|
Q1 2020 |
5768 |
|
Q2 2020 |
6148 |
|
Q3 2020 |
6436 |
|
Q4 2020 |
6644 |
Source: Netflix
Netflix quarterly revenue by region, 2018 – 2020, USD millions |
||||
|
Quarter |
US & Canada |
EMEA |
Latin America |
Asia Pacific |
|
Q4 2018 |
2161 |
1097 |
567 |
277 |
|
Q1 2019 |
2257 |
1233 |
630 |
320 |
|
Q2 2019 |
2501 |
1319 |
677 |
349 |
|
Q3 2019 |
2621 |
1428 |
741 |
382 |
|
Q4 2019 |
2672 |
1563 |
746 |
418 |
|
Q1 2020 |
2703 |
1723 |
793 |
484 |
|
Q2 2020 |
2840 |
1893 |
785 |
569 |
|
Q3 2020 |
2933 |
2019 |
789 |
635 |
|
Q4 2020 |
2980 |
2137 |
789 |
685 |
Source: Netflix
Netflix ARPU by region, 2018 – 2020, USD millions |
||||
|
Quarter |
US & Canada |
EMEA |
Latin America |
Asia Pacific |
|
Q4 2018 |
11.28 |
10.2 |
7.53 |
9.19 |
|
Q1 2019 |
11.45 |
10.23 |
7.84 |
9.37 |
|
Q2 2019 |
12.52 |
10.13 |
8.14 |
9.29 |
|
Q3 2019 |
13.08 |
10.4 |
8.63 |
9.07 |
|
Q4 2019 |
13.22 |
10.51 |
8.18 |
9.07 |
|
Q1 2020 |
13.09 |
10.4 |
8.05 |
8.94 |
|
Q2 2020 |
13.25 |
10.5 |
7.44 |
8.96 |
|
Q3 2020 |
13.4 |
10.88 |
7.27 |
9.2 |
|
Q4 2020 |
13.51 |
11.05 |
7.12 |
9.32 |
Source: Netflix
Netflix average market cap by year |
|
|
Year |
Average market cap, USD billions |
|
2002 |
0.22 |
|
2003 |
1.12 |
|
2004 |
0.65 |
|
2005 |
1.48 |
|
2006 |
1.77 |
|
2007 |
1.72 |
|
2008 |
1.75 |
|
2009 |
2.94 |
|
2010 |
9.27 |
|
2011 |
3.63 |
|
2012 |
5.14 |
|
2013 |
21.94 |
|
2014 |
20.63 |
|
2015 |
48.94 |
|
2016 |
53.12 |
|
2017 |
83.06 |
|
2018 |
116.85 |
|
2019 |
141.98 |
|
2020 |
238.89 |
|
11-Feb-21 |
249.61 |
Source: CompaniesMarketCap
Netflix user attitudes after 2020 price hike |
|
|
Attitude |
Percentage of subscribers |
|
Not canceling |
54.5% |
|
Will downgrade to lower subscription |
13.8% |
|
Considering canceling |
25.7% |
|
Definitely want to cancel |
6% |
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