Marketing & Advertising
How Dove’s “Keep Beauty Real” Campaign Builds Brand Equity in 2025
Few campaigns shine as brightly as Dove’s 2025 initiative: “Keep Beauty Real” and “The Code” in brand marketing. While Dove’s Real Beauty legacy...
markediumNovember 10, 2025
Johnnie Walker X Sabrina Carpenter: Premium Brands Meet Gen Z
Johnnie Walker took a big leap into youth culture with a cool multi-year collaboration featuring pop star Sabrina Carpenter. The partnership, announced alongside...
markediumOctober 29, 2025
TikTok’s “See Where Music Takes You” Campaign Decoded
TikTok just launched its biggest bet on music with “See Where Music Takes You”—the platform’s first major TikTok campaign dedicated purely to music...
markediumOctober 28, 2025
Macy’s x Amazon Retail Ads: third-party ad-serving, holiday wins
Something new is happening in retail media this holiday season! Macy’s Media Network is piloting Amazon Retail Ads’ third-party ad-serving just as Q4...
Desk CorrespondentOctober 24, 2025
7 Recent Examples Of Innovative Marketing Campaigns 2025
In 2025, marketers faced shrinking budgets, tougher KPIs, and fiercer competition—yet a handful of campaigns still broke through with smart strategy and platform-native...
Desk CorrespondentOctober 19, 2025
Concito Signs Strategic Agreement with Astrum to Enhance Global Outreach Accessibility
Concito, a leading integrated communications firm in Bangladesh has announced a strategic alliance with Astrum, India’s first specialist reputation management advisory, that uses...
markediumJuly 10, 2024
Asiatic MCL Wins Gold For Bangladesh at Spikes Asia 2024
In an age where narratives define us, Asiatic MCL, in a visionary collaboration with Bidyanondo, has triumphed magnificently, clinching Gold at Spikes Asia...
Creative DeskMarch 15, 2024
5 Common Errors in Data-driven PR Pitches
When consulting with PR professionals about enhancing a company’s narrative and validating its messages, the resounding answer is undeniably “data.” Whether derived from...
markediumJanuary 28, 2024
Navigating the Storm: Key Takeaways from OpenAI’s PR Misstep in Handling Altman’s Departure
In the rapidly evolving landscape of artificial intelligence, OpenAI’s shocking decision to part ways with CEO Sam Altman sent ripples through the industry....
markediumDecember 6, 2023
A Bitter Cup: How Starbucks Lost the Australian Coffee Battle
Starbucks, the iconic American coffee chain, entered the Australian market in July 2000 with high hopes of replicating its global success. However, its...
markediumJune 3, 2023
