Marketing & Advertising
Snackable Loyalty: The Strategic Brilliance Behind Burger King France’s Latest OOH
In a bold extension of its irreverent brand voice, Burger King France is once again turning everyday cravings into cultural commentary. Its latest...
markediumFebruary 15, 2026
Beyond the Machine: How Chery Bangladesh is Winning Hearts with ‘#DeliveringLoves’
Usually, walking into a car showroom means talking about engine sizes, mileage, and technical specs. But this past Saturday, by celebrating Valentine’s Day...
markediumFebruary 15, 2026
A Bold Play in the Cola Wars: The Choice | Pepsi | Super Bowl
During this year’s high-stakes advertising showcase at Super Bowl LX, one brand’s spot stood out not just for its creativity but for how...
markediumFebruary 15, 2026
On The Way to Purifying Blurred Water with Trust
As brands across Bangladesh responded to the heightened sensitivities of the election season with real-time messaging, one campaign has stood out for its...
markediumFebruary 15, 2026
Advertising Agencies Association of Bangladesh holds ‘Sharpener 2026’
The Advertising Agencies Association of Bangladesh (AAB) has crowned team Eraser from Gray Dhaka as the champions of Sharpener 2026, positioning them to...
markediumFebruary 3, 2026
Stop Being Polite. Start Being Unforgettable | Bangladesh, Where Marketing Went to Die of Boredom
Bangladesh has officially perfected the art of safe marketing. Our brands are polite, predictable, and positively boring. Discounts? Check. Celebrity endorsements? Check. Generic...
Tasmia AhmedFebruary 3, 2026
How Dove’s “Keep Beauty Real” Campaign Builds Brand Equity in 2025
Few campaigns shine as brightly as Dove’s 2025 initiative: “Keep Beauty Real” and “The Code” in brand marketing. While Dove’s Real Beauty legacy...
markediumNovember 10, 2025
Johnnie Walker X Sabrina Carpenter: Premium Brands Meet Gen Z
Johnnie Walker took a big leap into youth culture with a cool multi-year collaboration featuring pop star Sabrina Carpenter. The partnership, announced alongside...
markediumOctober 29, 2025
TikTok’s “See Where Music Takes You” Campaign Decoded
TikTok just launched its biggest bet on music with “See Where Music Takes You”—the platform’s first major TikTok campaign dedicated purely to music...
markediumOctober 28, 2025
Macy’s x Amazon Retail Ads: third-party ad-serving, holiday wins
Something new is happening in retail media this holiday season! Macy’s Media Network is piloting Amazon Retail Ads’ third-party ad-serving just as Q4...
Desk CorrespondentOctober 24, 2025
