KFC as of late opened another restaurant in Poligono de Son Malferit, a commercial area in Majorca, Spain, that is prominently known as ‘where Ikea is’.
So, to tell people where its new restaurant is situated, it made a billboard captured from Ikea’s famous yellow and blue logo. Alongside the immediately unmistakable shadings, it likewise imitated the shape and the typography of the Swedish brand logo.
The line underneath the copycat logo read: “ya sabes dónde estamos,” which interprets as “You know where we are.”
The fast-food chain shared the billboard on Twitter, and IKEA Spain reacted with a brassy Tweet themselves which read: “Thank you KFC for telling people where the #ChickenChicken is: on our HUVUDROLL meatballs” (alluding to the renowned Swedish meatballs it serves at the bistros in its stores).
— IKEA España (@IKEASpain) July 29, 2021
For the duration of the day, the two organizations shared chitchat drawing in excess of 6,000 interactions.
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