Hero Bangladesh Took The Humor Route To Inspire Buying Genuine Parts2 min read
Hero Bangladesh launches their latest campaign promoting genuine parts for Hero motorbikes
The trend of inserting humor in campaigns has become a common phenomenon in the country. We have seen many renowned brands induce emotions of laughter and elation with humorous tone. Hero Bangladesh joins the list with a humorous campaign under one minute promoting genuine for Hero motorbikes.
THE LAYOUT
Ever heard of a couple getting married with the help of their friends?
Well, you are about to.
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The campaign starts off in local marriage office aka Kazi Office. We see a soon-to-be-married couple along with the daughter’s ‘father’. As the quoted parent tries to pitch his ‘daughter’s’ love marriage, the ‘father’s’ friend comes in, only to reveal fraudulence in the whole situation. The ‘father’ is revealed to be the couple’s friend.
THE MESSAGE
Hero Bangladesh tried to grasp the true scenario of the country. Nowadays, many couples run off to get married in Kazi offices disguising their friends as their ‘parents’. A case of fraudulence, well, with an extremely humorous side to it. The brand tried to align their promotional message with the scenario presented in the campaign.
The message is simple; be aware of fake parts used in Hero motorbikes. In Bangladesh, the only authentic manufacture for Hero motorbikes is Niloy Motors Limited. The brand put emphasis in creating awareness for the customers regarding Hero’s genuine parts.
THE REACTION
At a first glance, the reaction of the audience is going to be smirked humor. The tone of the campaign is poised for audience across all demographics to grasp the essence of the campaign. The campaign did a brilliant job in grasping the true essence of fraudulence in the society, aligning it with their product.
Overall, the campaign is product-specific, with a reminder to choose and be genuine with Hero Bangladesh.
What are your thoughts on Hero Bangladesh’s latest campaign? For more updates, stay connected with Markedium.
