Brook Bond Red Label has recently launched a new campaign as a part of its ‘Swad Apnepan Ka’ campaign.
Conceptualized by Ogilvy, this film features the objectification of prejudice faced by transgenders. As the film progresses, just a cup of tea changes this for one old lady who gives back for some tea in rush hour gridlock on a blustery day by blessing the transgender.
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This campaign follows the brand’s six-pack band activity which featured a band containing transgenders.
According to Shiva Krishnamurthy, VP, tea and foods, HUL
“Brooke Bond Red Label’s purpose is to make India more inclusive. We believe that a tasty cup of tea can help us challenge stereotypes and bring people closer. Our latest TVC is yet another attempt to celebrate diversity and encourage people to truly embrace it.”
