Brand Story | Did You Know, Marlboro Used To Be A Women’s Cigarette3 min read

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Growing up, a considerable lot of us were accustomed to seeing cigarettes marketed by the utilization of the Marlboro man, recommending that the brand was an ideal for guys who were bold, tough, needing a smoke break, or actually any sort of male whatsoever.
With time, Marlboro and their advertisements had moved to focus on men, when it was in reality initially marketed as a lady’s cigarette.

Shocked already? Why wouldn’t you? We all were shocked once we got to know this fact.

Marlboro is one of the world’s biggest cigarette giants, brought into the world in 1924. At the point when the brand initially started its business, it focused on women, radiating the air that a cigarette was modern and tasteful to the classy persona.

The company, which is under the Philip Morris umbrella, needed to pick a name that emitted a quality of style and class, and in light of the fact that Winston Churchill was in the news oftentimes at that point, they had picked ‘Baron of Marlborough,’ a man whom he was identified with. Rather than going with Marlborough, they abbreviated the spelling to Marlboro for stylish reasons.

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The company had painted a red band around the channel so as to conceal women’s lipstick stains, and their advertising trademark was “Beauty Tips to Keep the Paper from Your Lips.”

Following two decades, Philip Morris moved the crusade after their deals drooped because of new data about lung cancer. In 1953, cigarette utilization all in all eased back in the U.S. what’s more, cigarette organizations opted for various techniques to battle the new data.

It wasn’t until 1954, quite a while after the war, that Marlboro went for the male market to contend with the three other top cigarette brands.

Here are some old Marlboro Print Ads that were targeted towards the female:

Philip Morris - Marlboro Print ad targeting women 1
Philip Morris – Marlboro Print ad targeting women 1
Philip Morris - Marlboro Print ad targeting women 2
Philip Morris – Marlboro Print ad targeting women 2
Philip Morris - Marlboro Print ad targeting women 3
Philip Morris – Marlboro Print ad targeting women 3
Philip Morris - Marlboro Print ad targeting women 4
Philip Morris – Marlboro Print ad targeting women 4

 

Although Marlboro has now shifted to a gender-neutral stage, once it used to be a killer women-oriented brand. So, did you know this fact about earlier? Or, you are also one of the thousands who is scratching head to know this weird yet unique fact about Marlboro? Let us know!

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