Bidyanondo Foundation opened a store at St. Martin, where discarded plastic can now be exchanged for daily necessities such as rice, lentil, oil, sugar, salt, etc. The store has already proven extremely effective in tackling the plastic pollution crisis on the island, said a press release.
Asiatic MCL as Bidyanondo Foundation’s partner for the project has strived to bring it to life with the greatest possible impact and efficiency. The Managing Director of Asiatic MCL, Ferdous Hassan Neville said,
“At Asiatic MCL, we strive to do impactful works. The team takes immense pleasure and pride to be associated with such a meaningful initiative that can be a sustainable solution for plastic pollution. We look forward to creating more opportunities like this.”
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The creative team has been led by Mohammad Akrum Hasan, Executive Creative Director, Asiatic MCL. He said,
“We never expected such a large response. This is an amazing initiative that takes on the climate crisis while also restoring St. Martin.”
Manas Paul, VP, Client Service & Executive Business Director, said,
“Plastic Exchange Store is a unique way to solve a dire problem. If we can properly manage the value chain, it has great potential as a sustainable solution.”
The Team For The Project
- Ferdous Hasan Neville, Managing Director
- Manas Paul, VP, Client Service & Executive Business Director
- Mohammad Akrum Hossain, Executive Creative Director
- Md. Abdullah Al Rana, Creative Director
- Rifat Hasan Riad, Associate Director, Social Communication
- Farah Asghar, Executive, Social Communications
- Md. Hossain Kabir, Senior Visualizer
- Sushanta Kumar Paul, Visualizer
- Sheikh Saad Mohammad Redwan, Senior Copy Supervisor
- Kazi Naim Uddin, Senior Copywriter
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