Banglalink will sponsor the event for the 12th time, further strengthening its long-standing association with this historic event. A press conference was held today at the Chattogram City Corporation Library to outline preparations for the event
Through this sponsorship, Banglalink aims to highlight its brand essence of “Care”. This commitment goes beyond customer service and also reflects its focus on respecting, preserving, and promoting Bangladesh’s national and regional culture as stated in the Press Release
Now in its 117th edition, Jabbar-er Boli Khela remains a key part of Chattogram’s cultural heritage. Introduced in 1909 by local merchant Abdul Jabbar Sawdagor to inspire and organize young people, the competition has evolved into a major public gathering over time. Held annually in the first month of the Bangla year, it continues to attract renowned wrestlers and spectators from across the country while preserving its long-standing tradition.
This year’s Jabbar-er Boli Khela will be livestreamed on Toffee. The livestream will allow audiences across the country to watch the event in real time, highlighting the growing role of digital platforms in preserving and promoting traditional sports among newer generations.
The descendants of Abdul Jabbar and members of the local community continue to play a key role in maintaining the authenticity and continuity of the competition. Their efforts ensure participation from people across the country, turning the event into a vibrant gathering each year. Through this sponsorship, Banglalink aims to take Jabbar-er Boli Khela beyond Chattogram and reach audiences nationwide. This is expected to further promote the traditional sport and strengthen its connection with diverse communities across Bangladesh.
Banglalink, the country’s leading digital operator, will sponsor the 117th edition of the iconic Jabbar-er Boli Khela. The historic event, also known as Abdul Jabbar-er Boli Khela, will be held on April 25, 2026, at Laldighi Maidan in Chattogram, alongside a three-day Baishakhi fair running from April 24 to 26.
Banglalink will sponsor the event for the 12th time, further strengthening its long-standing association with this historic event. A press conference was held today at the Chattogram City Corporation Library to outline preparations for the event.
Through this sponsorship, Banglalink aims to highlight its brand essence of “Care”. This commitment goes beyond customer service and also reflects its focus on respecting, preserving, and promoting Bangladesh’s national and regional culture.
Now in its 117th edition, Jabbar-er Boli Khela remains a key part of Chattogram’s cultural heritage. Introduced in 1909 by local merchant Abdul Jabbar Sawdagor to inspire and organize young people, the competition has evolved into a major public gathering over time. Held annually in the first month of the Bangla year, it continues to attract renowned wrestlers and spectators from across the country while preserving its long-standing tradition.
This year’s Jabbar-er Boli Khela will be livestreamed on Toffee. The livestream will allow audiences across the country to watch the event in real time, highlighting the growing role of digital platforms in preserving and promoting traditional sports among newer generations.
The descendants of Abdul Jabbar and members of the local community continue to play a key role in maintaining the authenticity and continuity of the competition. Their efforts ensure participation from people across the country, turning the event into a vibrant gathering each year. Through this sponsorship, Banglalink aims to take Jabbar-er Boli Khela beyond Chattogram and reach audiences nationwide. This is expected to further promote the traditional sport and strengthen its connection with diverse communities across Bangladesh.
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