The Soap Opera Strategy: Why Maybelline’s “Microdrama” is the New TV Commercial
The “death of the TV commercial” has been predicted annually for the past decade. Yet, brands kept spending millions on 30-second spots because...
markediumNovember 30, 2025
The $25 Billion Question: Did Omnicom Just Kill the Traditional Agency Model?
It is official. As of Wednesday, Omnicom Group has completed its acquisition of Interpublic Group (IPG), a $13 billion deal that doesn’t just...
markediumNovember 29, 2025
The “Cool Grandma” Protocol: How to Hack the Multi-Generational Wallet
The person obsessed with your brand is rarely the person paying for it. American Eagle (AE), the stronghold of Gen Z denim, just...
markediumNovember 29, 2025
Unilever Bangladesh, Chattogram City Corporate and YPSA Host “Youth Champions of The Environment 2025” in Chattogram
Unilever Bangladesh Limited, in partnership with YPSA (Young Power in Social Action) and Chattogram City Corporation, organised the Youth Champions of the Environment...
markediumNovember 26, 2025
International School Dhaka rings in the festive season with Winter Fair
International School Dhaka (ISD) is inviting local communities to join them as they ring in the festive season. Its annual Winter Fair takes...
markediumNovember 26, 2025
Nike vs. Adidas: Why Nike’s “Epic Sh*t” Might Miss the Cultural Mark
The eternal war between the Swoosh and the Three Stripes is entering a fascinating new chapter. If you look at the headlines, Nike...
markediumNovember 25, 2025
Grameenphone CCAO, CMO Recognized at Bangladesh C-Suite Awards 2025 for Their Outstanding Leadership
Grameenphone’s Chief Corporate Affairs Officer, Tanveer Mohammad, has been recognized as ‘Chief Corporate Affairs Officer (CCAO) of the Year 2025’, while Farha Naz...
markediumNovember 24, 2025
CRP and MetLife Foundation Launch ‘Jagoron’ Skill Development Program for 150 People with Disabilities
The Centre for the Rehabilitation of the Paralysed (CRP), in partnership with MetLife Foundation, has launched a transformative skill development initiative titled ‘Jagoron’,...
markediumNovember 22, 2025
Inside Heinz’s ‘Olympic’ Play in China: When Tomatoes Go for Gold
A humble ketchup bottle turned its tomatoes into athletes and quietly won the branding podium. Every Olympic season, you can almost predict the...
markediumNovember 19, 2025
