The six-minute spot clearly explains the benefits of having a privacy-protected Apple iPhone with a touch of subtle humor that will keep you hooked.
To mark Data Privacy Day, Apple has released a new ‘Privacy on iPhone’ short film titled, ‘A Day in the Life of an Average Person’s Data’.
Everyone should have control of their own data- with this thought in mind, the short film explains how an average person gets tracked every day starting from just a mere email to payments to app tracking during their personal space and of course how Apple is protecting it to happen for its users.
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Apple has partnered with Nick Mohammed, the star of the Apple TV+ series Ted Lasso, to create the short film that demonstrates “A day in the life of an average person’s data”.
Why did we like the campaign?
Simply because it’s so easy and humorous for the audience to grab the core essence of the campaign. On one hand, it showcased the dark sides of the industry where we get tracked for every little thing we do around our smartphones, and on the other hand, it showed how to stop it with Apple!
And most importantly, the creation was so on point with the humorous touch that the 6 minutes never felt like a long one for a campaign!
Take a look at the Privacy on iPhone film below!
https://www.youtube.com/watch?v=9FL__-JqAfM
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