Akij Bakers Ltd (ABL) Makes Its Debut At The Local Cake Market To Win Consumers’ Hearts4 min read
With local customers becoming more fond of cakes, Akij Bakers Ltd (ABL) recently announced its debut in the category in order to woo shoppers and capture the market. With a Tk 1,200 crore investment, ABL aspires to be the market leader by offering high-quality cakes to consumers under the brand “Funtastic” cake.
At present, Bangladesh produces around 475,000 tonnes of biscuits each year, and the local biscuit business is increasing at a rate of 12-15 percent per year, according to industry sources.
Starting in 2020 with the biscuit brand “Bakerman’s,” ABL developed a new facility in Dhaka’s Tongi to produce bakery goods for the domestic market, which is increasing at a rate of up to 15% per year due to people’s rising income and need for comfort.
According to industry experts, the bakery business is booming as huge corporations make significant investments in the biscuit industry. Furthermore, they incorporated contemporary machines to suit the need for safe food from customers.
“We have remained uncompromising in our position regarding quality since the beginning. Using the best ingredients was and is our first priority. All these machines can produce the maximum number of products of various flavors. Within a few days of its launch, Akij Bakers reached the second position in cake sales in Bangladesh.”
Sheikh Jamil Uddin, Managing Director, ABL.
ABL’s chief marketing officer, Shafiqul Islam Tushar, stated that the brand quickly captured the hearts of consumers after debuting its cakes. This was a wonderful surprise for them as they did not foresee such rapid development, he continued. According to him, ABL rapidly had a very positive client reaction due to the high quality of its products.
As part of our marketing plan, the company maintained the greatest degree of quality. Also, set pricing with the buyer’s purchasing ability in mind. As part of the distribution strategy, the business not only ensured product availability but also kept a variety of items on the market, as per the official.
ABL also claimed to have the greatest cake production capacity in Bangladesh. Besides, the company produces bread, buns, and wafers in addition to biscuits and cakes to meet the needs of a diverse consumer base.
As a result of a significant number of businesses falling behind in the competition. ABL wishes to fill that need and preserve its strong position. Reportedly According to the report, ABL consistently works to earn consumers’ confidence by producing high-quality products, so that it is recognized as a socially concerned and trustworthy brand.
ABL still maintains its emphasis on the export market. As per a report, the baker shipped its first shipment to Malaysia last week.
Akij Group owns many big concerns with diverse activities & different products. Through its different industries and products, AKIJ has an impact on many individuals and lives. And today, with its expansion into baking items (Bread and Buns, Cakes, Biscuits, Cookies, Wafers, and more). Akij Bakers Ltd. was founded in 2020 by the Akij Insaf Group. Since its inception, Akij Bakers Ltd has been aiming to produce unique, nutritious, and tasty products that reflect the tastes of the people of this country.
According to IBISWorld, a US-based industry research agency, per capita biscuit consumption in Bangladesh is 1.8 kilograms (kg), compared to 4 kg in Sri Lanka, 2.2 kg in India, and 2.5 kg in Pakistan.
For your kind information, significant markets for Bangladeshi biscuit producers include the UAE, Saudi Arabia, India, Malaysia, Singapore, Nepal, Oman, Qatar, the EU, and the US.
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