Where Curiosity Meets the Right Information

Thursday , 12 February 2026

Where Curiosity Meets the Right Information

Thursday , 12 February 2026
Best In CreativityGlobal Campaigns

Weekly Best | Men Tweet All Over The World To Make Period Free

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Weekly Best | Men Tweet All Over The World To Make Period Free
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46% of low-income women in the world have to choose between a meal and a period pad once a month. Yet, in most countries, basic period hygiene comes at a high cost. Governments receive luxury taxes on a natural occurrence that makes the whole human existence possible.

Read More: Coronavirus is Making the Billionaires Draining Money Big Time

But, ahead of the International Women’s Day, “Period” took an initiative to raise awareness and drive an online revolt by men by instilling coin-based toilet papers in men’s washrooms. The creative agency Huge helped “Period” to deploy this initiative.

Read More: Best Bangladeshi Brand Contents: Social Media | International Women’s Day 2020

So, for one day, if you are a man, you have to buy your toilet papers in public restrooms, something that you usually get for free. “Period” has done it to help men understand how it feels to not avail of something that you’re in urgent need of. Watch the ad here:

 

The usual scenario for women is to always be wary of their upcoming period date and keep a tampon/ pad around. In case she is without one in time of need, she has to borrow from a friend if lucky or run to the medicine store in that situation to get one as fast as possible.

Read More: This Women’s Day, Brac Stood against Sexual Harassment

But basic hygiene should be available for free, right? At least all the men think so! “Freetheperiod” has been trending on twitter since International Women’s Day. The campaign was either put a coin to get tissue paper or tweet with the hashtag and men willingly chose the latter.

It was a fun and innovative way to help the other half of the society understand how huge the problem is and it’s already created a lot of impacts. “Period” has been actively working to create menstrual awareness around the globe and they have already celebrated National Period Day back on October 19, 2019.

It’s time we installed free tampons in your public restroom and waive the taxes. Basic hygiene is not a luxury. Period…

For more latest global advertising updates, be with Markedium.

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Written by
Shafayat Hossain

Shafayat is an ambitious marketing professional looking to become one of the trendsetters in the 21st Century. He is often quoted as the efficacious wordsmith among his peers. He relishes the opportunity to explore the marketing industry through the articulate aesthetics of written expressions. Among many accolades, He is proud to be acknowledged for his work in “City Alo”; A project of City Bank that inspires women to become financially independent. He is currently working on his book titled “Life in me” that is written in a quirky style he never gets to apply in the professional world. He is an active promoter of “alt text” and aspires to make every Bangladeshi website accessible to the visually impaired.

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