Tinder, the globally renowned online dating app has surpassed Netflix to become the highest grossing non-gaming app around the world.
Established in 2010, Tinder has gradually climbed the ladders over the years into becoming a household name in online dating. Well, multiple other mobile applications have swept over the globe in recent years. But Tinder has never stepped away from the spotlight. In 2019, Tinder went past Netflix and YouTube to become the highest grossing non-game mobile application, according to reports. The application has taken the number one position both in Google Play Store and Apple Store respectively.
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Reportedly, Tinder took the number one spot with a revenue of $487 million, surpassing its competitors by a large margin. According to Sensor Tower, in the first quarter of 2019 alone, Tinder generated a revenue of $260.7 million, while the other applications of the same criteria struggled to pull triple digits altogether.
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The sudden change in the rankings has been estimated due to Netflix’s decision to stop paying the ‘Apple Tax’ last December. Their decision to not allow new iOS users to sign up and subscribe to its service has costed Apple millions.
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That was only a catalyst in pushing Tinder to their new throne into being the highest grossing non-gaming app in the latter half of 2019. Tinder has boosted their global acceptance to the worldwide audience substantially. Brazil is almost at the verge of taking over USA as the top revenue generator for Tinder. As per reports, United States of America generates 18% of Tinder’s revenue, followed by 14% by Brazil.
Kudos to Tinder. Hope they keep the good work going!