Let us ask you a question. Have you ever bought a product just because your favorite actor or actress endorsed it? Well, you’re not the only one. In Marketing terms, this is known as Influencer Marketing; an age-old method for targeting potential consumers.
Keyword- Influencer.
Many renowned brands globally have used this marketing strategy to generate consumer interest, increasing brand visibility. Even today, every time we see an advert, these graceful celebrities are assuring us that these brands are the brands to buy. From being the best moisturizers to bringing out your glow, there is never a shortage of hopeful words. But, are they actually real? SebaMed India certainly does not seem to think so. In their latest campaign, SebaMed targets Influencer Marketing in a hilarious fact-based campaign.
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THE 25 SECONDS OF REALITY CHECK
The scenes open with your usual dose of a graceful woman sitting nude in her filled bathtub. With drops of white milk pouring down her skin in the first few seconds, this is surely another graceful Influencer campaign, right?
Wrong! Have a look.
The campaign takes a remarkable turn as the graceful woman on the screen bluntly asks,
“WHAT IS THE pH LEVEL OF THE SOAP THAT LOOKS LIKE MILK”
Erm, yes folks, the woman plain out asked the pH level of Dove soap.
THE PLOT
It’s pure marketing brutality from thereon. As the screen shifts, we literally see a Dove soap getting its pH level checked; which turns out to be 7.
The woman then asks about the pH level of SebaMed soap. A 5.5; perfect for sensitive skin. The 25-second advert reaches its conclusion with the woman still sitting in her bathtub, simply asking everyone to listen to science, not celebrities.
Food for thought for Dove, lux users in Bangladesh as well, maybe? Let’s wait for some more time till the legal battle in India gets us to a result.
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A short, yet brilliant campaign, using facts over face-value. Certainly, one of the most unique campaigns of the year, with a simple, yet strong reality check.
What are your thoughts on the latest campaign by SebaMed India? For more updates, stay with Markedium.
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