Where Curiosity Meets the Right Information

Wednesday , 21 January 2026

Where Curiosity Meets the Right Information

Wednesday , 21 January 2026
Best In CreativityGlobal Campaigns

Ray The Rug, Uniting The World To Protect Wild Tigers

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Ray The Rug
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Save Wild Tigers has unveiled a poignant and thought-provoking short film, Ray the Rug, to spotlight the urgent threats of tiger poaching and habitat destruction. Narrated by the acclaimed British actor Ray Winstone, this six-minute masterpiece combines dark humor with a stark message to expose the grim reality of the illegal wildlife trade.

Read more: La Fondation Des Femmes Unveils Bold #NePasIgnorer Campaign To Combat Violence Against Women

In the film, Ray—a tiger-skin rug brought to life by Winstone’s gripping voice—shares his heart-wrenching story. His monologue reveals the cruel fate of tigers hunted for their skins, bones, and other body parts, offering an unflinching look at the devastating impact of human greed and ignorance.

Watch the campaign here:

Wild tigers, once thriving symbols of natural beauty and cultural heritage, are now perilously close to extinction. With fewer than 4,900 remaining in the wild, over 96% of their natural habitat has been lost to human activity. The illegal wildlife trade, valued at a staggering $20 billion annually, has driven tiger populations to collapse in countries like Cambodia, Laos, and Vietnam. Populations in China, Malaysia, Thailand, and Myanmar also teeter on the edge of extinction.

Through this film and other educational initiatives, Save Wild Tigers seeks to inspire action, especially among younger generations, to protect these majestic creatures and their dwindling habitats. Plans are underway to expand these conservation efforts throughout Southeast Asia, empowering communities to reverse the decline of one of the planet’s most iconic species.

For more updates, be with Markedium.

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