Pepsi Recently Taunted Coca Cola With Its Witty Tweet

Sadmeena MahreenAugust 25, 20211 Mins read1.3k

Pepsi Recently Taunted Coca Cola With Its Witty Tweet

It’s that time again when we get to experience the iconic rivalry between Coca-Cola and Pepsi! With the latest addition in the COLA WAR- this time Pepsi strikes first with their version of a very popular meme!

Over the years, “Cola Wars” have given us some appealing content where we saw how these brands challenge each other with wittiness and creativity. Just recently, Pepsi challenged Coca-Cola’s fans to go for #MyCokeBreakUp for a particular coke product. To all the cola lovers, Coca-Cola and Pepsi are famous for their “Thinking Outside The Can” concept. Even recently, Pepsi’s Take on the “Jealous Girlfriend” meme to position their product of “Pepsi Zero Sugar” was undeniably entertaining. The original meme showed a distracted boyfriend looking at some other girl and as a result, the girlfriend became jealous.

Here is the original tweet-

Hey @CocaCola IT’S NOT YOU, IT’S ME

While you keep changing New Coke Zero, we’ll always be in good “taste”. #MyCokeBreakUp #NewCokeZero pic.twitter.com/awGXMTDMST

— Pepsi (@pepsi) August 18, 2021

Surprisingly, Pepsi was able to win the internet with the same concept of the meme but the tweak was in their presentation! Pepsi introduced the girlfriend as “Coke Zero Sugar”; the boyfriend as a customer who was distracted by the other girl- or in this version “Pepsi Zero Sugar”. This all led to the message that after the reformulation of Coke Zero Sugar, the “good taste” was missing and this worked as an advantage for Pepsi.

In another follow-up post, Pepsi challenged again by persuading the Coca-Cola fans to break up with Coke Zero sugar by creating a buzz with #MyCokeBreakUp. They also added that while New Coke Zero keeps on changing, Pepsi is ready to welcome the heartbroken fans of Coke Zero Sugar with their “always good in taste” promise.

Hey Coke Zero drinkers, it’s time to move on …can we buy you a drink?

Share a pic of you with your Pepsi Zero Sugar using #MyCokeBreakUp and make it official!

Official Terms: https://t.co/uwbjGMagSx pic.twitter.com/71Z1Kv9zTK

— Pepsi (@pepsi) August 18, 2021

We can definitely agree with the fact that since the pandemic has brought a significant increase in soda consumption, the recent positioning strategies have become fierce as well. So cola lovers, who will conquer this “COLA WAR”? For more updates, be with Markedium.

Written by

Sadmeena Mahreen

Sadmeena is a persuasive extravert who aspires to grow as a communication specialist, content strategist and brand enthusiast. She specializes in digital marketing, people analytics, presentation, public speaking, research. Her motivation is driven by the purpose of “bringing results with strong contribution”. Hence, she always connects “why”, “how” and “what” with her work and this mantra helps her to reach her goal. Her journey as a writer began at an early age by publishing write-ups in school magazines. Surprisingly, at first she chose the genre of “crime-comedy-thriller” to showcase her world of imagination through words. She blended hope, thrilling experience, suspense and emotion in her writing which brought several awards and recognitions at a young age. Those accolades opened up windows of opportunities for her. As a result, she started to contribute in Research with the belief that “every finding opens up new ways to explore & learn”.