Netflix User and Revenue Statistics 20214 min read

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Netflix was first established in August of 1997 by two serial entrepreneurs, Marc Randolph and Reed Hastings. The organization started out in Scotts Valley, California, and has developed to get one of the world’s driving web entertainment platforms.

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At the point when it initially opened, Netflix was simply a movie rental service. Clients requested movies on the Netflix site and got DVDs in the post. At the point when they were done with them, they would basically present them back on Netflix in the envelopes provided.

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Today, Netflix streams movies and has in excess of 203 million paid subscribers in more than 190 nations all throughout the planet. It offers a wide scope of TV series, documentaries, and feature films across a wide assortment of classes and dialects, including unique creations.

Statistic: Number of Netflix paying streaming subscribers worldwide in 4th quarter 2020, by region (in millions) | Statista
Find more statistics at
Statista

We’ve accumulated and investigated Netflix statistics from around the web below. Have a look:

Netflix Overview and Key Statistics

Founded

1997

HQ

Los Gatos, California

People

Reed Hastings (co-CEO, founder), Ted Sarandos (co-CEO, chief content officer), Greg Peters (COO, CPO)

Company type

Public (NASDAQ: NFLX)

IPO date

29 May 2002


Netflix User Statistics


 

Netflix users (paying subscribers) by quarter

Quarter

Netflix users, millions

Q1 2016

77.71

Q2 2016

79.9

Q3 2016

83.28

Q4 2016

89.09

Q1 2017

94.36

Q2 2017

99.04

Q3 2017

104.02

Q4 2017

110.64

Q1 2018

118.9

Q2 2018

124.35

Q3 2018

130.42

Q4 2018

139.26

Q1 2019

148.86

Q2 2019

151.56

Q3 2019

158.33

Q4 2019

167.09

Q1 2020

182.86

Q2 2020

192.95

Q3 2020

195.15

Q4 2020

203.66

Source: Netflix


Netflix user’s vs other streaming services, global

Service

Subscribers, millions

Date figure pulled

Netflix

204

Jan-21

Amazon Prime

150

Jan-20

Disney Plus

87

Dec-20

Hulu

39

Dec-20

HBO Max

38

Jan-21

Peacock

33

Jan-21

Source: Netflix/Forbes/Variety/CNBC/IndieWire/Variety/Variety/Bloomberg/WSJ


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Netflix users by country*

Country

Netflix subscribers, millions

US

63.1

Brazil

16.4

UK

14.8

France

7.6

Mexico

7.4

Germany

7.3

Canada

6.8

Australia

6

Argentina

4.9

Japan

3.7

Spain

3.4

South Korea

3.3

Netherlands

3.2

New Zealand

3

Sweden

2.4

India

2.4

Italy

2.3

Turkey

1.7

Norway

1.1

Poland

0.9

Chile

0.8

UAE

0.4

Costa Rica

0.3

*estimates, Q2 2020

Source: Comparitech


With whom do Netflix subscribers share their accounts?

Who account shared with

Percentage of users

Share with friend

17.7%

Share with a family member in a different household

9.2%

Share with relative

25.6%

Do not share

47.5%

Source: Kill the Cable Bill

Why do people choose Netflix?

Reason

Average importance out of five

No ads

2.4

Can choose content

2.5

Can binge watch

2.7

Like the shows

2.8

Like the movies

3.1

Curation

3.6

Family likes it

4.4

Children’s content

4.4

Source: Recode

Netflix users’ main complaints

Complaint

Percentage of users

Price hikes

36.6%

Original’s cancellations

16.9%

Removal of licensed content

28.2%

No complaints

18.2%

Source: Kill the Cable Bill


Netflix Content Statistics


 

US Netflix library size vs rival streaming services*

Streaming service

Movies

Shows

Netflix

3,579

1,836

Amazon

25,792

2,605

Disney Plus

896

280

Hulu

1,167

1,285

HBO Max

1,882

567

Peacock Premium

853

80

*as of February 2021

Source: JustWatch

Change in Netflix library size by year, 2010 – 2020

Year

Movies

Shows

Overall

2010

6755

530

7285

2012

11,000

2013

9000

2014

6494

1609

8103

2015

4526

1243

5769

2016

4335

1197

5532

2017

5553

2018

3857

1301

5178

2019

3803

1966

5769

2020

3730

2108

5838

Source: Reelgood

Most-viewed Netflix Originals films*

Title

Views** in the first month, millions

Extraction

99

Bird Box

89

Spenser Confidential

85

6 Underground

83

Murder Mystery

83

The Old Guard

78

The Witcher

76

Enola Holmes

76

Project Power

75

The Midnight Sky

72

*As of January 2021

**Two minutes of viewing = 1 view

Source: Netflix via What’s on Netflix


Netflix Usage Statistics


Netflix share of US streaming minutes vs rivals, Q2 2020

Streaming platform

Percentage of streaming

Netflix

34%

YouTube

20%

Hulu

11%

Amazon Prime

8%

Disney Plus

4%

Other

23%

Source: Nielsen

Netflix UK content hours viewed vs rivals, April 2020

Streaming platform

Hours viewed, millions

Netflix

36

Amazon Prime

57

Now TV

13.6

BritBox

4.9

Disney Plus

3.4

Source: Ofcom


Netflix Revenue Statistics


Netflix revenue by quarter

Q1 2016

1958

Q2 2016

2105

Q3 2016

2290

Q4 2016

2478

Q1 2017

2637

Q2 2017

2785

Q3 2017

2985

Q4 2017

3286

Q1 2018

3701

Q2 2018

3907

Q3 2018

3999

Q4 2018

4187

Q1 2019

4521

Q2 2019

4923

Q3 2019

5245

Q4 2019

5467

Q1 2020

5768

Q2 2020

6148

Q3 2020

6436

Q4 2020

6644

Source: Netflix

Netflix quarterly revenue by region, 2018 – 2020, USD millions

Quarter

US & Canada

EMEA

Latin America

Asia Pacific

Q4 2018

2161

1097

567

277

Q1 2019

2257

1233

630

320

Q2 2019

2501

1319

677

349

Q3 2019

2621

1428

741

382

Q4 2019

2672

1563

746

418

Q1 2020

2703

1723

793

484

Q2 2020

2840

1893

785

569

Q3 2020

2933

2019

789

635

Q4 2020

2980

2137

789

685

Source: Netflix

Netflix ARPU by region, 2018 – 2020, USD millions

Quarter

US & Canada

EMEA

Latin America

Asia Pacific

Q4 2018

11.28

10.2

7.53

9.19

Q1 2019

11.45

10.23

7.84

9.37

Q2 2019

12.52

10.13

8.14

9.29

Q3 2019

13.08

10.4

8.63

9.07

Q4 2019

13.22

10.51

8.18

9.07

Q1 2020

13.09

10.4

8.05

8.94

Q2 2020

13.25

10.5

7.44

8.96

Q3 2020

13.4

10.88

7.27

9.2

Q4 2020

13.51

11.05

7.12

9.32

Source: Netflix

Netflix average market cap by year

Year

Average market cap, USD billions

2002

0.22

2003

1.12

2004

0.65

2005

1.48

2006

1.77

2007

1.72

2008

1.75

2009

2.94

2010

9.27

2011

3.63

2012

5.14

2013

21.94

2014

20.63

2015

48.94

2016

53.12

2017

83.06

2018

116.85

2019

141.98

2020

238.89

11-Feb-21

249.61

Source: CompaniesMarketCap

Netflix user attitudes after 2020 price hike

Attitude

Percentage of subscribers

Not canceling

54.5%

Will downgrade to lower subscription

13.8%

Considering canceling

25.7%

Definitely want to cancel

6%

For more insights, be with Markedium.

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