NESCAFÉ Sunrise Pays Tribute to Coffee Farmers in New Campaign
NESCAFÉ Sunrise, in collaboration with Dentsu Creative Webchutney, has launched a heartfelt campaign celebrating the dedication and relentless efforts of coffee farmers.
The campaign’s centerpiece is a film directed by George K Antoney and produced by Kadhai Films, which honors the passion and commitment of these farmers while highlighting their strong partnership with Nestlé agronomists.
Through the NESCAFÉ Plan, Nestlé India has been working closely with around 5,000 coffee farmers across Karnataka, Tamil Nadu, and Kerala. Launched in India in 2012, the NESCAFÉ Plan focuses on promoting sustainable agricultural practices, improving landscape management, and enhancing biodiversity in coffee farms. By combining traditional farming knowledge with modern scientific techniques, the plan aims to support the sustainable growth of coffee in the region.
This campaign emphasizes the hard work of coffee farmers and their collaboration with Nestlé India, while also spotlighting the crucial role they play in shaping the consumer’s experience of enjoying NESCAFÉ Sunrise. Set against the lush green coffee plantations of Coorg, the film is a tribute to the farmers, who are the true backbone of the coffee industry.
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