Knorr Soup Bangladesh Created Buzz With Their Out of The Box Campaign

Shafayat HossainJanuary 16, 20201 Mins read503

Which Companies Combinedly Can Become The WeChat of Bangladesh?

Imagine, you’re watching a program on TV, and suddenly it goes black and shows an error on the screen. A voiceover starts apologizing for the inconvenience. You’re feeling puzzled wondering what has gone wrong and suddenly it becomes clear. It’s an advertisement!

For the last few days, a lot of the viewers have experienced the advertisement. They clearly loved the way Knorr decided to present its selling proposition. The voiceover moves on to state the reason for this error. Apparently, the error has occurred because the TV operator was hungry. The advertisement moves on to state the operator was having a knorr soup in the meantime.

You can watch the advertisement here:

Knorr soup is easy to make, an instant soup that you can eat anywhere in the knorr cup. It’s warm, it’s delicious and it feeds your hunger whenever you deem necessary. The advertisement tried to focus on all these aspects within the short voice-over. It’s a rather bold approach in a market that only rewards something that is conventional.

Although the advertisement has started getting some traction, many would argue that the message was not clear enough. If we move on to scrutinize more, the advertisement was very short for someone to figure it out instantly as well. Well, that was the whole point of it. It made the audience think about what’s going on and we all know how tough it is to make our audience think twice in this era of massive marketing gestures. On that regards, full point to the Knorr team.

Knorr also came up with a new commercial afterward to compliment this brilliant campaign:

But no one would deny the authenticity that has been maintained in the advertisement. The twist and the short script also depicts a masterstroke in marketing. Whether this advertisement goes down in history as a massive hit is yet to be seen.

Written by

Shafayat Hossain

Shafayat is an ambitious marketing professional looking to become one of the trendsetters in the 21st Century. He is often quoted as the efficacious wordsmith among his peers. He relishes the opportunity to explore the marketing industry through the articulate aesthetics of written expressions. Among many accolades, He is proud to be acknowledged for his work in “City Alo”; A project of City Bank that inspires women to become financially independent. He is currently working on his book titled “Life in me” that is written in a quirky style he never gets to apply in the professional world. He is an active promoter of “alt text” and aspires to make every Bangladeshi website accessible to the visually impaired.

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