“Impossible Rondo” | Adidas Made Messi Play Against Four Distinct Version Of Himself3 min read
Have you ever imagined playing football against yourself? Have you ever considered testing yourself in central midfield or attempting to save one of your own penalties? Everybody has. In Adidas’ new film, we watch the world’s best player competing against himself in one of football’s most iconic rituals: the rondo.
Following Nike’s release of the “Footballverse,” a commercial in which unforgettable versions of players such as Ronaldo Nazário, Ronaldinho, and Cristiano Ronaldo faced off against one other, adidas has responded by releasing a love letter short video to Argentine fans all around the world.
The world-famous brand launched The Impossible Rondo, a 30-second short that brings Messi’s World Cup career to life using the latest artificial intelligence and VFX technologies, as the next chapter in their Impossible is Nothing storyline. Combining original footage of the Argentine forward from 2006, 2010, 2014, and 2018, adidas does the unimaginable with a one-of-a-kind Messi against Messi rondo warm-up.
Messi’s historical and recent videos were used to develop his distinct outlook, younger versions of him, complete with his haircuts, Argentina shirts, and Adidas boots from the past five tournaments. This was then used on body doubles to bring the ‘impossible’ warm-up to life.
The technology involved in combining green screens with authentic archive video is impressive, but the real magic here is that we get to watch five distinct versions of Messi playing football together. And there’s something dreamy about that image for football fans who can trace their lives via Messi’s progression from wonder-kid to GOAT.
For instance, If I break it down for you, you will see, the 2006 version has long hair and is eager to take on the world. Lionel Messi in 2010, with his hair, slightly trimmed and facing off against Diego Maradona as Argentina’s manager. In 2014, Messi advanced to the final in Brazil’s iconic Maracana Stadium, where he was defeated by an extra-time Mario Gotze goal. That Messi is present, as well as the 2018 version with more beard and tattoos, and the modern version who walks out with his arm around his younger self at the conclusion. adidas F50 boots transitioning into adidas Nemeziz, that initial touch always accurate and consistent
The world-famous brand launched The Impossible Rondo, a 30-second short that brings Messi’s World Cup career to life using the latest artificial intelligence and VFX technologies, as the next chapter in their ‘Impossible is Nothing’ motto.
Combining original footage of the Argentine forward from 2006, 2010, 2014, and 2018, adidas did the unimaginable with a one-of-a-kind Messi against Messi rondo warm-up.
Messi’s historical and recent videos were used to develop his distinct outlook, younger versions of him, complete with his haircuts, Argentina shirts, and Adidas boots from the past five tournaments. This was then used on body doubles to bring the ‘impossible’ warm-up to life.
The hi-tech commercial with authentic archive shots is impressive, but the real magic is watching five distinct versions of Messi playing football together. And there’s something dreamy about that image for football fans who can trace their lives via Messi’s progression from wonder-kid to GOAT.
Read more: FIFA World Cup 2022: Ads That Caught Our Attention So Far
For instance, If I break it down for you, you will see, the 2006 version has long hair and is eager to take on the world. Lionel Messi in 2010, with his hair, slightly trimmed and facing off against Diego Maradona as Argentina’s manager. In 2014, Messi advanced to the final in Brazil’s iconic Maracana Stadium, where he was defeated by an extra-time Mario Gotze goal. That Messi is present, as well as the 2018 version with more beard and tattoos, and the modern version who walks out with his arm around his younger self at the conclusion.
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