Hyundai’s Forward Collision-Avoidance Assist Only Available To Human, Unfortunately!

Sadmeena MahreenOctober 18, 20211 Mins read1.4k

Hyundai’s Forward Collision-Avoidance Assist Only Available To Human

As digital media has become widely popular nowadays, we hardly see any print ad that carries the depth of a brand message. But to the utmost surprise, Hyundai with its agency network: Innocean, has intelligently captured the stories of collision that happens in nature and compared those to their technology which is only available for humans.

Here is how the print ad captured the stories: one of the pictures shows a lizard that prepares itself to catch a fly. And just in the bottom-right Hyundai sends a strong message that their technology of Forward Collision-Avoidance Assist is only for humans which helps them to avoid such uncertain accidents. If you look closely, this print ad takes us on a “slow-motion” journey where we can see how the fierce lizard has set the target of eating the fly.

The next content shows an Eagle tries to take away the rabbit. But in Hyundai’s print ad it captivates the previous few seconds when the eagle sets its position to catch the rabbit. Again, this is a moment that is captured in the print ad with the message that Hyundai’s collision-avoidance technology alerts the driver when such a situation occurs in real life.

This print ad can be considered one of the strong integration of similar actions taking place in nature and human life, but here the catch is- new technology is bringing ease of life. Just like Hyundai’s Forward Collision-Avoidance Assist (which is, unfortunately, only available for humans!)

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Written by

Sadmeena Mahreen

Sadmeena is a persuasive extravert who aspires to grow as a communication specialist, content strategist and brand enthusiast. She specializes in digital marketing, people analytics, presentation, public speaking, research. Her motivation is driven by the purpose of “bringing results with strong contribution”. Hence, she always connects “why”, “how” and “what” with her work and this mantra helps her to reach her goal. Her journey as a writer began at an early age by publishing write-ups in school magazines. Surprisingly, at first she chose the genre of “crime-comedy-thriller” to showcase her world of imagination through words. She blended hope, thrilling experience, suspense and emotion in her writing which brought several awards and recognitions at a young age. Those accolades opened up windows of opportunities for her. As a result, she started to contribute in Research with the belief that “every finding opens up new ways to explore & learn”.