Reportedly, The Bombay High Court has ruled that Sebamed can continue with its advertisements that name HUL’s products. But there cannot be any reference to the Rin detergent bar in the campaign. The order has passed after HUL decided to take Sebamed to court after the German Brand’s bold campaign that made a strong claim against Unilever’s products like Lux, Dove, and Pears!
https://www.youtube.com/watch?v=xSI394SRtmE
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A spokesperson of Sebamed said to Campaign India–
“We welcome the decision rendered by the hon’ble Bombay High Court. Sebamed’s entire portfolio of skin and hair care products has a pH of 5.5 and our claims are backed by robust scientific research. We remain committed to educating customers on the benefits of pH 5.5 and serving them with highly efficacious products.”
According to the Indian HC, a fact-based scientific comparison isn’t a piece of disagreement and parties are free to mention names of competitor brands as long as there is evidence-backed comparison.
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Sebamed has already taken a bold step in claiming their product is better than Dove and Lux in terms of health value. Now, this judgment from the HC puts Sebamed in the driving seat of what we can expect is going to be a nasty advertising battle in the upcoming days.
What would be Unilever’s approach? Let’s wait and watch and for more global brand updates, be with Markedium.
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