Grameenphone, Ericsson Partner To Enhance Customer Experience Through AI-Driven Innovations

markediumJanuary 23, 20252 Mins read400

Grameenphone, the country’s leading telecommunications service provider, has extended their partnership with Ericsson to drive innovation through AI-powered solutions. This strategic collaboration aims to deliver world-class services with greater efficiency, enabling Grameenphone to offer personalized solutions that meet the evolving needs of its customers. By harnessing AI and advanced technologies, Grameenphone can launch innovative services faster, enhance operational efficiency, improve service availability, and accelerate digital transformation over the next six years, ultimately enriching the customer experience.

The agreement was signed by David Hägerbro, Head of Ericsson Malaysia, Sri Lanka and Bangladesh, and Yasir Azman, Chief Executive Officer (CEO) of Grameenphone, at a ceremony on 22 January (Wednesday) at a hotel in the capital, according to press release.

The signing ceremony was also attended by the presence of H.E. Håkon Arald Gulbrandsen, Ambassador of Norway to Bangladesh, H.E. Nicolas Weeks, Ambassador of Sweden to Bangladesh and Major General Md Emdad Ul Bari, OSP, NDC, psc, te (retd), Chairman of the Bangladesh Telecommunication Regulatory Commission (BTRC). Also present were Andres Vicente, Senior Vice President (SVP) and Head of MA South East Asia Oceania & India of Ericsson Ltd; Dr. Niranjan Srinivasan, Chief Information Officer of Grameenphone; Kaustubh Vats, Chief Procurement Officer of Grameenphone along with senior officials from Grameenphone Ltd. and Ericsson Ltd.

This partnership is one of the largest deployments of catalog-driven charging and mediation systems globally. It builds on the success of Ericsson Mediation, which processes over six billion records daily for Grameenphone. Through this extension, Grameenphone will expand its Business and Operations Support System (OSS/BSS) capabilities, introducing solutions such as Ericsson Order Care and Catalog Manager, modernizing service delivery and enabling 5G readiness. Ericsson will also provide IT Managed Services to ensure seamless operations, supported by AI-driven tools for better efficiency.

Yasir Azman, Chief Executive Officer of Grameenphone, said, “The integration of Ericsson’s cutting-edge solutions will significantly enhance Grameenphone’s ability to streamline operations, accelerate digital transformation, and deliver world-class services to millions of customers. The extension underscores Grameenphone’s vision to shape the future of connectivity and digital experiences, setting a global benchmark for the telecom industry.”

David Hägerbro, Head of Ericsson Malaysia, Sri Lanka and Bangladesh said, “This partnership represents one of the largest ongoing collaborations in telecom management. With a leading OSS/BSS technology stack powered by AI at its core and backed by Ericsson Managed Services, we are well positioned to deliver significant value to Grameenphone and its customers over the next 6 years.”

We are excited to join Grameenphone to enhance telecom services and drive digital transformation in Bangladesh,” added Hägerbro.

Grameenphone and Ericsson have a long-standing partnership since 1997 that has consistently focused on enhancing customer services. Together, they have implemented cutting-edge technologies that have transformed the mobile experience for millions of Bangladeshis over the years. This partnership will ensure that customers benefit from technological advancements, reinforcing Grameenphone’s mission to minimize the digital divide and empower societies.

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