At present, after stalling its advertisements on social media platforms Google decided to pay news publishers for its news content. Under the circumstances, it reportedly plans to launch this year a licensing program to pay publishers for “high-quality content.”
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In the beginning, the program will start with local and national publications in Germany, Australia, and Brazil. Gradually, it will spread out to the rest of the world. Not to mention, this program will help participating publishers monetize their content through an enhanced storytelling experience. According to the company, it is quoting the program as a “significant step forward.”
Without delay, These news articles will be available on Google’s News and Discover services. In addition, the web giant will also pay for users to read paywalled articles.
Meanwhile, Google has been fighting the news industry’s demands for repayment for years. Especially, a battle that has taken on more urgency as the COVID-19 pandemic caused advertising revenue at publishers to collapse.
Earlier In April, France’s competition regulator ordered the web giant to pay publishers for using snippets of their content. On the other hand, Australia unveiled plans to make the company pay fair compensation for journalistic content.
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Generally speaking, Licensing deals among Google and news associations for its news item would be a turning point for publishers. In fact, they have since quite a while ago looked for remuneration from Google. Not to mention, Google sends news associations enormous measures of traffic every month. However, its search engine has so far resisted paying news associations for their content directly.
“While we’ve previously funded high-quality content, this program is a significant step forward in how we will support the creation of this kind of journalism”
– Brad Bender,
(Google VP of product management for news)
At this instant, Google provided funding to more than 5,300 local publications globally in the wake of the COVID-19 pandemic. To put it differently, it organized everything from Google News Initiative’s “journalism emergency relief fund. In fact, Google is pledging $300 million to help to build a sustainable future for news via programs like Subscribe with Google and the Local Experiments Project.
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