Global
Circana’s Nielsen MMM Buy Reshapes Measurement Landscape
A landmark deal is reshaping the future of measurement. Circana completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business in August 2025....
markediumOctober 30, 2025
Why Colgate Changed Its Corporate Logo After 219 Years
Heritage brands aren’t supposed to reinvent themselves this dramatically. However, Colgate just did. After 219 years, the company completely refreshed its corporate identity...
markediumOctober 29, 2025
Johnnie Walker X Sabrina Carpenter: Premium Brands Meet Gen Z
Johnnie Walker took a big leap into youth culture with a cool multi-year collaboration featuring pop star Sabrina Carpenter. The partnership, announced alongside...
markediumOctober 29, 2025
Nike Reframes ‘Just Do It’ as ‘Why Do It?’ for Gen Z
Nike just did something risky with the most famous tagline in sports marketing. The brand that told us to “Just Do It” for...
markediumOctober 28, 2025
TikTok’s “See Where Music Takes You” Campaign Decoded
TikTok just launched its biggest bet on music with “See Where Music Takes You”—the platform’s first major TikTok campaign dedicated purely to music...
markediumOctober 28, 2025
Can American Eagle’s Sydney Sweeney controversy boost brand value?
You’ve probably heard about the Sydney Sweeney American Eagle ad that broke the internet this summer. The “Sydney Sweeney Has Great Jeans” campaign...
markediumOctober 28, 2025
Macy’s x Amazon Retail Ads: third-party ad-serving, holiday wins
Something new is happening in retail media this holiday season! Macy’s Media Network is piloting Amazon Retail Ads’ third-party ad-serving just as Q4...
Desk CorrespondentOctober 24, 2025
NFL Marketing Playbook: How Pepsi Turned Tailgates Into Taste Wins
Do you want a playbook that turns game-day hype into real preference? Well, Pepsi’s NFL marketing campaign shows you how to do it—not...
Desk CorrespondentOctober 24, 2025
BRICS Currency: Reality or Symbolic Gesture? Assessing the Kazan Summit and Its Implications for the Global Economy
The BRICS nations—Brazil, Russia, India, China, and South Africa—have long discussed the idea of establishing a unified currency to challenge the dominance of...
markediumOctober 25, 2024
Celebrate Mother’s Day In Splendid Saudi Arabia
Saudi Arabia is rapidly emerging as a top destination for travelers seeking both luxury and adventure. With its rich cultural heritage and modern...
markediumApril 22, 2024
