What would you do if you had seen a rusty burger turned green because of all the fungus? You are already experiencing little nausea, aren’t you? Well, burger king took just the approach to announce they have started making preservatives free whoppers across all of the US markets. See the ad below:
The real beauty of food is that it turns green. A freshly made burger becomes a mesh of fungus within 34 days if not eaten. The advertisement is almost lifelike where the burger makes a silent plea to be eaten as the days go by.
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The ad tagline reads, “The beauty of no artificial preservatives”.
Fernando Mochado, Burger King’s global CMO echoed in line in a recent statement where he claimed real food tastes way better than any preservatives.
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And it might just as well be true. More than 50% of all American is moving towards organic foods and meals. People are getting more and more aware of the benefits of organic food. That is why across the US, burger king is already making organic whoppers in 40 of its outlets. They plan to roll it out to all of the countries within 2020.
The 3 giants in the global burger market are all moving to preservative-free burgers except for Wendy’s. McDonald’s took a similar initiative in late 2018. With Burger King already following the trail, it’s only a matter of time Wendy’s switch to a more organic approach to food as well.
The unconventional way of announcing this change has been widely applauded. Not every day you can hope to promote a rotten burger and get business done. But, if you’re the king of burgers, people don’t want you to rot away. So what do they do? They buy!
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