Best In Creativity
The Soap Opera Strategy: Why Maybelline’s “Microdrama” is the New TV Commercial
The “death of the TV commercial” has been predicted annually for the past decade. Yet, brands kept spending millions on 30-second spots because...
markediumNovember 30, 2025
The “Cool Grandma” Protocol: How to Hack the Multi-Generational Wallet
The person obsessed with your brand is rarely the person paying for it. American Eagle (AE), the stronghold of Gen Z denim, just...
markediumNovember 29, 2025
Nike vs. Adidas: Why Nike’s “Epic Sh*t” Might Miss the Cultural Mark
The eternal war between the Swoosh and the Three Stripes is entering a fascinating new chapter. If you look at the headlines, Nike...
markediumNovember 25, 2025
Inside Heinz’s ‘Olympic’ Play in China: When Tomatoes Go for Gold
A humble ketchup bottle turned its tomatoes into athletes and quietly won the branding podium. Every Olympic season, you can almost predict the...
markediumNovember 19, 2025
When Vegas Meets the Grid: What adidas Just Taught Us About Creative Collabs
Las Vegas doesn’t really do “subtle.” Neither does Formula 1. So when adidas and the Mercedes-AMG PETRONAS F1 Team dropped their Las Vegas...
markediumNovember 14, 2025
How a Nashville Taco Restaurant Used Smart Online Marketing Strategies to Grow 156%: A Small Business Case Study
When “Taco Tuesday” opened in Nashville’s competitive food scene, owners Maria and Jake faced the same challenge every small business faces: how to...
markediumNovember 14, 2025
Jaguar New Branding: Copy Nothing, Delete Ordinary
When a legacy carmaker stops showing cars and starts behaving like an art project, something bigger than a logo is changing. Imagine two...
markediumNovember 12, 2025
Grameenphone’s ‘Kagojer Kolom’ wins GSMA ‘Excellence in Sustainability Video Award’
Grameenphone, the country’s leading telecommunication services provider, has earned global recognition for its short film ‘Kagojer Kolom’ (The Paper Pen), winning the ‘Excellence...
markediumNovember 9, 2025
Pepsi’s New Playbook ”Share A Pepsi”: Skip the Names, Pass the Foods
With its latest campaign, ‘Share a Pepsi’, Pepsi has put a delicious twist on the personalization trend. Gone are the days of scanning...
Creative DeskJune 20, 2025
When The Walls Spoke, A Nation Awoke
On August 5, 2024, Bangladesh turned a historic page. What began as whispers of discontent grew into a thundering call for change, ultimately...
markediumMay 14, 2025
