[dropcap]T[/dropcap]he country has been in a celebratory mood recently. Bangladesh has just celebrated one of their most awaited festivals- Eid Ul Adha this month. Celebrations like this always brings friends and family come together and so does the brands. Brands never fail to utilize the opportunity to connect with the audience to make a mark.
Hence, throughout the prior weeks, our news feeds were flooded with all sorts of Eid Campaigns and brand greeting posts. From being humorous and to spread the message of positivity and real sacrifice, those campaigns had everything. Let’s have a look at the Top 6 Eid Ul Adha campaigns of 2019 that attracted our eyes:
Vim Liquid Eid Cow Haat TVC
Conceptualized by Adcomm Limited Bangladesh, Vim Liquid has surely made us all laugh and stunned all together with their Eid TVC. The most common direction of making any advertising element is to engage the audience with the making and promoting the product benefits at the same time. Well in that regard, Vim Liquid has scored a perfect 10 on 10. If you haven’t watched the TVC yet, watch till end to get the twist.
Tecno Mobile Bangladesh | #SacrificeTheNegative
This Eid, Tecno Mobile tried to inspire all of us to remove the negatives within us and build a better and beautiful world. With #SacrificeTheNegative, Tecno tried to acknowledge the actual meaning of Eid Ul Adha among all of us. Tecno believes that the real sacrifice is to remove the corruption within and clear our hearts. To be honest, that’s how we can create a beautiful world.
NAGAD Eid TVC
All the excitements of Eid Ul Adha put aside, there is always an issue that bothered both the cattle owners and buyers- “Carrying Big Amount of Cash”. Considering the context, the campaign from NAGAD was spot on. Specially the timing!
With lively and spontaneous acting, NAGAD just promoted the differentiating factor of their service of max BDT 50,000 per transaction and a transaction limit of BDT 250,000 per day. Although, the commercial is bit lengthy, but the lively acting and copy writing covered it up quite nicely. This was quite a comeback after their first controversial campaign.
Banglalink Activation Haat Activation Campaign
This Eid, Banglalink tried to make the lives of cattle shoppers a bit easy with their ‘Relax Zones’ in cattle markets! Buying cattle for Qurbani is not always an easy task always. Sometimes one needs to spend almost a whole day of walking to find that one cattle. So, what Banglalink did was that they have established Relax Zones for the users to take a breather whenever they are tired. Shoppers could get safe water, first aid, premium line for Hasil, Banglalink recharge service and more importantly a place to relax when they got tired.
Last but not the least a Qurbani Kit after purchasing the cattle.
bKash Eid Ul Adha Campaign
With their latest Eid Ul Adha campaign, bKash has shown how life can be filled with joy through helping others selfless. As the story progresses, we could see how a young man sacrifices his luxury of comfortable travelling to help a family man.
Pran Up | The Cow Song
Pran Up took one of the most recent trends- ‘The Rap Infusion to celebrate this years Eid Ul Adha. Introducing the full of energy and hell of a catchy creation- The Cow Song! The exciting rap infusion was basically the story of the whole journey of buying cattle for sacrifice. Whoever from us have at least experienced the Qurbani Haat can relate to the whole song. And as bonus, it was really fun to watch.
Have a look:
So, that’s all from us. Tell us which one you have liked the most among the list. If you think we have missed any campaign, don’t forget to mention. For more articles and other exciting coverage, stay connected through Markedium’s Facebook Page.