#ThrowbackTuesday | Top 6 Bangladeshi Old Eid Ul Adha Campaigns That Made A Mark- A Markedium Take4 min read

#ThrowbackTuesday is a segment where each Tuesday, Markedium will give you a ride to the noticeable old local/global advertisements.


Eid Ul Adha- The time of one of the most awaited holidays for Bangladesh has knocked the door once again and so are we!

What’s about the time? The time when all the locals rush to their near ones forgetting all the daily hassles just to have a special holiday.

And For the brands and agencies?

Brand managers, creative and art directors, copywriters, designers and all the other crew members huddle together to make a sweet spot on the customer mindset with all their creative campaigns and illustrations. This year’s battle to win the customers has already began with companies like Vim Liquid making it count already. We will get to that after a few days, but how about having a ride to the Old Eid Ul Adha Campaigns of Bangladesh?

So, for this week’s #ThrowbackTuesday, we are bringing you our top 6 picks of Old Eid Ul Adha Campaigns!

RC Cola- Eid-Ul-Adha Campaign

Yes! I am talking about that TVC exactly.

This campaign needs no explanation truly. If you are in your early 30s or bit younger, you probably know this TVC with all your heart. That jingle used in this campaign is still considered to be one of the best of all time. Till date, the jingle is so catchy that whenever we talk about old Eid Ul Adha campaigns, it is surely one of the names that pops up instantly.

Grameenphone- Shopno Jabe Bari-2016  

If not the best, then surely, it’s one of the top-notch campaigns so far done by Grameenphone. Specially, the second edition. The overall execution of the campaign was so accurate and meaningful that it touched almost everyone who watched it. Starting from planning to spend the vacation with the near ones to the tough tiring Eid journey to that smile and tears after meeting your close one after long- the campaign literally had everything in it. The relationships portrayed through the campaign was also spot on. And not to mention, the background song and the lyrics did absolute justice to the core of the campaign.

Meril -Eid Ul Adha TVC -2017

Two years back, Meril did something different to communicate with its audience. You see, Eid Ul Adha is a day to commemorate sacrifice. In the year 2017, Meril showed us a new dimension of sacrifice which almost the majority of women accept after their marriage in Bangladesh. Yet, we men often fail to recognize

If you have a sister you will understand this better. Watch for yourself!

Clemon- Eid Ul Adha CSR Campaign- 2018

Last year Clemon tried to put light to a very serious issue during the eve of Eid Ul Adha. We often become so numb and careless and end up littering our locality with the Qurbani wastes. Not for once we think about all those city corporation workers who need to clean up our mess. We literally forget that it’s their Eid too. The message from Clemon was simple yet a very clear one.

“Let’s just help those workers a bit and try not to litter the country!”- watch it.

Robi Axiata | Laltu- 2015

What is Qurbani aka Sacrifice? Is it just buying a cow just for the sake of following the rules?

No, the core of Eid Ul Adha is to sacrifice for the almighty with love and proper care. This heartfelt campaign from Robi portrayed the exact message. The whole execution of the campaign showed how the baby girl had created a bond with the cow and how she felt when she figured the cow is gone and that’s true inner meaning of Eid Ul Adha!

Read More: Daily Soaps Are Influencing Children To Be Dramatic– Disney India

Not to mention, the acting from the kid was really spot on!

Grameenphone- Learn from Sacrifice- 2018

Last year, Grameenphone pointed out a common norm among the people during Eid Ul Adha. I bet you often have seen people boasting about the size and price of the animal they bought for the eve. But as a reference of their Eid ul Adha campaign 2017, GP tried to spread the true meaning of sacrifice through their campaign in 2018. The true essence of Eid ul Azha is not about winning or loosing or showing off to others. It’s all about sacrificing from heart and keeping the promise to the almighty.

So, this was our take for this week’s #ThrowbackTuesday. Do you agree with our picks? We hope brands will come up such meaningful campaigns this year as well. Let us know if there is any other campaign that you liked but it’s not there on the picks!

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