Creative Desk

With its latest campaign, ‘Share a Pepsi’, Pepsi has put a delicious twist on the personalization trend. Gone are the days of scanning shelves for bottles tagged with your name. Now, your…

In a market where men’s perfume advertising often follows a monotonous trail of tropes—confidence, seduction, and conventional masculinity—VIBE Perfume Spray has decided to tear up the…

Berger Paints has yet again demonstrated the power of creativity and storytelling with its latest campaign, "Rangiye Dao, Rangiye Nao" (Color Your Life, Color the World). Launched on Victory…

Swiggy Ltd, India’s leading on-demand convenience platform, stepped into a new era yesterday as it rang the ceremonial bell at the National Stock Exchange (NSE), marking its debut as a…

Leveraging the recent controversy surrounding Apple’s “Crush” advertisement—followed by an apology from the tech giant—Samsung has launched a rebuttal video on its X account, notably…

Switzerland Tourism (ST) has launched an innovative branding initiative, unveiling "Switzerland" as its new comprehensive tourism brand world. Introduced in Geneva, this marks a significant…

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With Mother's Day fast approaching, it presents an ideal moment for brands to genuinely connect with their audience. While Mother’s Day traditionally involves flowers, gifts, and family…

"The Missing Review" is an innovative advertising campaign that leverages the popularity of online platforms like Google and Yelp, where 88% of internet users turn for recommendations and…