Creative Desk

In a market where men’s perfume advertising often follows a monotonous trail of tropes—confidence, seduction, and conventional masculinity—VIBE Perfume Spray has decided to tear up the…

Berger Paints has yet again demonstrated the power of creativity and storytelling with its latest campaign, "Rangiye Dao, Rangiye Nao" (Color Your Life, Color the World). Launched on Victory…

Swiggy Ltd, India’s leading on-demand convenience platform, stepped into a new era yesterday as it rang the ceremonial bell at the National Stock Exchange (NSE), marking its debut as a…

Leveraging the recent controversy surrounding Apple’s “Crush” advertisement—followed by an apology from the tech giant—Samsung has launched a rebuttal video on its X account, notably…

Switzerland Tourism (ST) has launched an innovative branding initiative, unveiling "Switzerland" as its new comprehensive tourism brand world. Introduced in Geneva, this marks a significant…

Bumble, the women-first dating app, has unveiled a new visual identity alongside a global campaign as it expands its signature "Make The First Move" feature with the introduction of…

In a striking campaign by beauty brand Natura, the Amazon Rainforest has outshone Elon Musk to claim the top spot on Forbes’ list of the world’s richest billionaires. The campaign,…

With Mother's Day fast approaching, it presents an ideal moment for brands to genuinely connect with their audience. While Mother’s Day traditionally involves flowers, gifts, and family…

"The Missing Review" is an innovative advertising campaign that leverages the popularity of online platforms like Google and Yelp, where 88% of internet users turn for recommendations and…

Dear Bangladesh, feeling the heat? We bet you are! It's up to all of us to adopt lifestyles that reduce the negative impact humanity has had on the environment. While the planet itself will…